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No sub-marks invented for combined demands." }, { "id": "Q1C", "printedId": "Q1C", "question": "Explain the ‘Functions of Media Planning.’", "marks": { "printed": null, "status": "not_printed", "preparationAllocation": 5, "note": "Original part cell is blank. Preparation allocation is not a printed part mark; Q1 group is 20 where applicable." }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media planning: functions and selection criteria" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q1c", "answerSourceFile": "apr/content/paper-2026-07-11/03-q1c.html", "answerSha256": "17f95ed8a67a72a38e34d93709bc4e5dd914530420ec60772910716c2bef7a53", "answerWordCount": 346, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. 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No sub-marks invented for combined demands." }, { "id": "Q2B", "printedId": "Q2B", "question": "Explain the ‘Concept of Advertising’ and elaborate its need.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Advertising concept and need" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q2b", "answerSourceFile": "apr/content/paper-2026-07-11/06-q2b.html", "answerSha256": "c9b75b852c7293eea984d23f77dc4d989bd076327d9b2314e62e1cb3794239cb", "answerWordCount": 538, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Explain different ‘Types of Brands’ giving example of each type.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Brand types" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q3a", "answerSourceFile": "apr/content/paper-2026-07-11/07-q3a.html", "answerSha256": "0a7b5d08cde73d622ea594af9283a74806360aa93f809eaa9efee3e3d5b1bfa3", "answerWordCount": 330, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Explain the ‘Types of Public Relations.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Types of PR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q3b", "answerSourceFile": "apr/content/paper-2026-07-11/08-q3b.html", "answerSha256": "815593d4a5d71ad03ec1bea736d7d77df81b541b47c48f8ea1e696a2e65c3440", "answerWordCount": 414, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Discuss the ‘Process of Reviewing the Media Plan’ before the strategic planning.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Marketing-plan review: product, market, source of business, objectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q4a", "answerSourceFile": "apr/content/paper-2026-07-11/09-q4a.html", "answerSha256": "8e230823ae4ed92378f2c976b18b7e37c5762fac2ac47ec2260a70222db7c340", "answerWordCount": 432, "coverageStatus": "solved_model_answer", "coverageNotes": [ "Printed wording says review of media plan before strategic planning; faculty-note / scheme terminology uses marketing-plan review. 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No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Discuss the ‘Maslow’s Model of Hierarchy of Needs’ used as an advertising model with a sketch of Maslow’s pyramid for hierarchy of needs.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Maslow hierarchy of needs" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q4b", "answerSourceFile": "apr/content/paper-2026-07-11/10-q4b.html", "answerSha256": "53c0fdfd537e48e3e14d0939ec91a1cdcd4cd01fe6eb29f67098135303311f34", "answerWordCount": 452, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Explain the following theories of advertising: (i) The Magic of the Meaning (ii) Shifting Loyalties", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Magic of meaning", "Shifting loyalties", "Advertising theories" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q5a", "answerSourceFile": "apr/content/paper-2026-07-11/11-q5a.html", "answerSha256": "10d0474722f83e8a8ecad96cb44b0bdd74d935a1f0486d2c56697623318d1b47", "answerWordCount": 285, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Discuss the various ‘Tools of Public Relations.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR / media relations tools" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q5b", "answerSourceFile": "apr/content/paper-2026-07-11/12-q5b.html", "answerSha256": "ee61d9e095187152590e44763e92f27946f01bf5de9b2aa47dbd8710320e81e1", "answerWordCount": 401, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6A", "printedId": "Q6A", "question": "Explain the ‘Media Selection and Budgeting for Public Relations Campaign.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR campaign budgeting and media selection" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q6a", "answerSourceFile": "apr/content/paper-2026-07-11/13-q6a.html", "answerSha256": "175d2eaed2564d477608c7a0149b3507ba406d75433a5c844745f0a2d4511fa6", "answerWordCount": 408, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6B", "printedId": "Q6B", "question": "Elaborate the concepts of ‘Brand development Index (BDI)’ and Category Development Index (CDI)’ with interpretations for combinations of high and low values of BDI and CDI.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "BDI/CDI concepts and four high/low interpretations" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q6b", "answerSourceFile": "apr/content/paper-2026-07-11/14-q6b.html", "answerSha256": "8af739cc2eb8fe9d06d305df5a000dcf8ca079028c6475c065c87c5e16bd8dcc", "answerWordCount": 489, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. 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No sub-marks invented for combined demands." }, { "id": "Q7", "printedId": "Q7", "question": "Discuss the ‘Case Study of Lijjat Papad’s Marketing Strategy for Strengthening its Product’ by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of advertising which helped to increase the sales and reputation of the brand, with your critical comments on the case study.", "marks": { "printed": 20, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 5, "units": [ 5, 2 ], "topics": [ "Lijjat case: context, strategy, application and evaluation", "Advertising / marketing communication application" ], "questionType": "case_study", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-07-11/q7", "answerSourceFile": "apr/content/paper-2026-07-11/15-q7.html", "answerSha256": "c6d1a55f9a427a668232c62dbaaa1468ad560fbde00c25146500bb3cc861ebaf", "answerWordCount": 398, "coverageStatus": "solved_with_source_limitation", "coverageNotes": [ "Case-answer framework is available. Exact faculty classroom case narrative and current announced case list were not supplied; do not treat illustrative analysis as a verbatim faculty case." ], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." } ] }, { "date": "2026-05-16", "title": "Final examination", "type": "final", "source": { "sourceId": "P18", "archiveFile": "02_Question_Papers/2025/Sem_06/Final-Exam/MBATech_IT_7041/Advertising and Public Relations/QP_Advertising and Public Relations(702TM0I001)_2025-2026.pdf", "sha256": "5a2d567c07fe99c8cbfa742f855d6c9771961e9a4ce10aaf86fcd6ee7fd9a54c", "paperPages": [ 1, 2 ], "lastQuestionOnPage1": "Q4B", "questionContinuedOnPage2": null, "visualReceipt": "fresh_visual_pyq_apr.md; outputs/apr_visual/page_ledger.json", "reviewDate": "2026-10-10", "reviewMethod": "Previously inspected rendered original pages; reused in this audit, not freshly viewed again." }, "sourcePages": [ 1, 2 ], "attemptPattern": { "requiredMarks": 100, "durationMinutes": 180, "compulsory": "Q1 (20 marks total)", "choice": "Any four complete questions from Q2–Q7 (20 each)", "nominalOfferedMarks": 140, "note": "140 is the total nominal offered pattern, not the marks to attempt or a future-paper guarantee." }, "marksSummary": { "confirmedPrintedSum": 140, "unprintedOrConflictingPartCount": 0, "nominalOfferedMarks": 140, "requiredAttemptMarks": 100, "note": "Confirmed sum includes only unambiguous printed individual marks. Blank or conflicting marks remain null; their preparation allocation is excluded." }, "questions": [ { "id": "Q1A", "printedId": "Q1A", "question": "Explain the ‘Importance and Necessity of Communication.’", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: meaning, need and importance" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q1a", "answerSourceFile": "apr/content/paper-2026-05-16/01-q1a.html", "answerSha256": "c1ed9e8b4b85d7bb04ae99719dfc9383b434caddf997ee541820742677f88a09", "answerWordCount": 344, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1B", "printedId": "Q1B", "question": "Explain the ‘Need of Advertising.’", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Advertising concept and need" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q1b", "answerSourceFile": "apr/content/paper-2026-05-16/02-q1b.html", "answerSha256": "c9b75b852c7293eea984d23f77dc4d989bd076327d9b2314e62e1cb3794239cb", "answerWordCount": 538, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1C", "printedId": "Q1C", "question": "Explain the Concept of ‘Brand Equity.’", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Brand equity", "Brand concept and physical/intangible value" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q1c", "answerSourceFile": "apr/content/paper-2026-05-16/03-q1c.html", "answerSha256": "03f2b8d47a54a0b993d87851e1942ca8fbde401b5e432aea39bbd466b90a93d8", "answerWordCount": 158, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1D", "printedId": "Q1D", "question": "Explain the ‘Advantages of Public Relations.’", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Advantages of PR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q1d", "answerSourceFile": "apr/content/paper-2026-05-16/04-q1d.html", "answerSha256": "5988a4267538fce0bf286c9a7a77a433c0eddec3dae3a0d0a603db4668e61902", "answerWordCount": 423, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2A", "printedId": "Q2A", "question": "Explain the concept of ‘Outdoor Advertising’ and discuss the ‘Emerging Trends’ in this type of Advertising.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2, 3 ], "topics": [ "Outdoor advertising and emerging technology", "Media format application" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q2a", "answerSourceFile": "apr/content/paper-2026-05-16/05-q2a.html", "answerSha256": "66e0f34ade552d8d43cd737de8af94e425ec67109aef271433bb86ce4e0b4e25", "answerWordCount": 961, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2B", "printedId": "Q2B", "question": "Classify the advertisements based on area coverage by giving appropriate examples.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Advertising by geographic coverage" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q2b", "answerSourceFile": "apr/content/paper-2026-05-16/06-q2b.html", "answerSha256": "6b875d8424b7ce1b9d9542cdc0149c0ad8af29fa5a439d22bc5631066c6d7458", "answerWordCount": 448, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Explain the steps of ‘Strategic Planning Process’ for advertising campaign.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Five strategic-planning stages and significance" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q3a", "answerSourceFile": "apr/content/paper-2026-05-16/07-q3a.html", "answerSha256": "c2dd6711e113cfb56b4626c3f9691aaf26b0dcf10ac2a903ba0452741bda28f0", "answerWordCount": 861, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Explain the concept of ‘Public Relations along with the various steps of ‘PR Process.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR process" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q3b", "answerSourceFile": "apr/content/paper-2026-05-16/08-q3b.html", "answerSha256": "606cfa5b72bc56785cc7187b9071148b5583ce5c1e8569e7411516f4d33371c1", "answerWordCount": 418, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Discuss the ‘Following terminologies with examples showing calculations’ stating the importance of these in advertising: (i) Reach, (ii) Frequency, and (iii) Message Weight", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Reach, frequency and message weight / GRP" ], "questionType": "theory_with_calculation_examples", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q4a", "answerSourceFile": "apr/content/paper-2026-05-16/09-q4a.html", "answerSha256": "1a6c74a46a6c7e4dd08d19cbb1410a55b3f5aff13c1490ff1503f33339e9c5d2", "answerWordCount": 1180, "coverageStatus": "solved_model_answer", "coverageNotes": [ "Question requires calculation examples but supplies no figures. Worked data are faculty-note examples, not values invented and attributed to this paper." ], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Discuss the ‘AIDA Model’ used in advertising giving appropriate examples.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "AIDA" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q4b", "answerSourceFile": "apr/content/paper-2026-05-16/10-q4b.html", "answerSha256": "61624acaaf38eb6cae46ac9d271503940b2c7e58ac08b0febaf86558effdd92a", "answerWordCount": 405, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Explain the following theories of advertising: (i) Mediation of Reality (ii) Shifting Loyalties", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Mediation of reality", "Shifting loyalties", "Advertising theories" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q5a", "answerSourceFile": "apr/content/paper-2026-05-16/11-q5a.html", "answerSha256": "683364f41768779930b13e15eedc2f4f9aea68986fc4ccb24e94fcea7dd424a6", "answerWordCount": 297, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Discuss ANY FIVE ‘Emerging Trends Public Relations.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Emerging PR trends" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q5b", "answerSourceFile": "apr/content/paper-2026-05-16/12-q5b.html", "answerSha256": "56da702a2c7acf455c823d5bb0e398a101b4731ba1427fd0d153b784fe72dec1", "answerWordCount": 285, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6A", "printedId": "Q6A", "question": "Explain the difference between ‘Public Relations and Advertising’ with reference to the following points: (i) Concept, (ii) Definition, (iii) Driven By, (iv) Type of communication, and (v) Importance", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4, 2 ], "topics": [ "PR versus advertising", "Advertising comparison" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q6a", "answerSourceFile": "apr/content/paper-2026-05-16/13-q6a.html", "answerSha256": "c1ed9e8b4b85d7bb04ae99719dfc9383b434caddf997ee541820742677f88a09", "answerWordCount": 344, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6B", "printedId": "Q6B", "question": "Elaborate the ‘Stages of Media Planning.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media planning: four stages" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q6b", "answerSourceFile": "apr/content/paper-2026-05-16/14-q6b.html", "answerSha256": "874a024e64379c0b0b86af28bef2c10b819c1e87d1521745f9e0f40428edb349", "answerWordCount": 600, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q7", "printedId": "Q7", "question": "Discuss the ‘Case Study of Nike’s Marketing Strategy during 2012 Olympics for Strengthening its brand identity by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of advertising, which helped to increase the sales and reputation of the brand, with your critical comments on the case study.", "marks": { "printed": 20, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 5, "units": [ 5, 2 ], "topics": [ "Nike case: context, strategy, application and evaluation", "Advertising / marketing communication application" ], "questionType": "case_study", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-05-16/q7", "answerSourceFile": "apr/content/paper-2026-05-16/15-q7.html", "answerSha256": "ab34c752bc1733fa10963dd22f1f1470a805ea8067715e061d2e8d4e8e1a7386", "answerWordCount": 484, "coverageStatus": "solved_with_source_limitation", "coverageNotes": [ "Case-answer framework is available. Exact faculty classroom case narrative and current announced case list were not supplied; do not treat illustrative analysis as a verbatim faculty case." ], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." } ] }, { "date": "2026-02-12", "title": "Re-examination", "type": "re-exam", "source": { "sourceId": "P42", "archiveFile": "02_Question_Papers/2025/Sem_05/Re-Exam/MBATech_Computer_7047/Advertising and Public Relations/QP_Advertising and Public Relations(702TM0I001)_2025-2026.pdf", "sha256": "2f637dc2f8f3b76f79501c53dd077acbf8fa70674c4a971be8c8a151aae236ff", "paperPages": [ 1, 2 ], "lastQuestionOnPage1": "Q4A", "questionContinuedOnPage2": "Q4A", "visualReceipt": "fresh_visual_pyq_apr.md; outputs/apr_visual/page_ledger.json", "reviewDate": "2026-10-10", "reviewMethod": "Previously inspected rendered original pages; reused in this audit, not freshly viewed again." }, "sourcePages": [ 1, 2 ], "attemptPattern": { "requiredMarks": 100, "durationMinutes": 180, "compulsory": "Q1 (20 marks total)", "choice": "Any four complete questions from Q2–Q7 (20 each)", "nominalOfferedMarks": 140, "note": "140 is the total nominal offered pattern, not the marks to attempt or a future-paper guarantee." }, "marksSummary": { "confirmedPrintedSum": 120, "unprintedOrConflictingPartCount": 4, "nominalOfferedMarks": 140, "requiredAttemptMarks": 100, "note": "Confirmed sum includes only unambiguous printed individual marks. Blank or conflicting marks remain null; their preparation allocation is excluded." }, "questions": [ { "id": "Q1A", "printedId": "Q1A", "question": "Explain the ‘Aspects of Communication.’", "marks": { "printed": null, "status": "not_printed", "preparationAllocation": 5, "note": "Original part cell is blank. Preparation allocation is not a printed part mark; Q1 group is 20 where applicable." }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: aspects and perspectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q1a", "answerSourceFile": "apr/content/paper-2026-02-12/01-q1a.html", "answerSha256": "b6354471f68c590e389398397cf50531469f1862e7f75e8216bff515a868630f", "answerWordCount": 304, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1B", "printedId": "Q1B", "question": "Classify the Advertising based on ‘Media used for Advertising’ and explain the same.", "marks": { "printed": null, "status": "not_printed", "preparationAllocation": 5, "note": "Original part cell is blank. Preparation allocation is not a printed part mark; Q1 group is 20 where applicable." }, "primaryUnit": 2, "units": [ 2, 3 ], "topics": [ "Advertising classification by media", "Print / electronic / digital media formats" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q1b", "answerSourceFile": "apr/content/paper-2026-02-12/02-q1b.html", "answerSha256": "757f6ce5b5a0440f582625bebc1da0c37c87aec2cb81d3d514585abf733d81f1", "answerWordCount": 1204, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1C", "printedId": "Q1C", "question": "Explain the ‘Functions of Media Planning.’", "marks": { "printed": null, "status": "not_printed", "preparationAllocation": 5, "note": "Original part cell is blank. Preparation allocation is not a printed part mark; Q1 group is 20 where applicable." }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media planning: functions and selection criteria" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q1c", "answerSourceFile": "apr/content/paper-2026-02-12/03-q1c.html", "answerSha256": "17f95ed8a67a72a38e34d93709bc4e5dd914530420ec60772910716c2bef7a53", "answerWordCount": 346, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1D", "printedId": "Q1D", "question": "Illustrate the ‘Need of Public Relations.’", "marks": { "printed": null, "status": "not_printed", "preparationAllocation": 5, "note": "Original part cell is blank. Preparation allocation is not a printed part mark; Q1 group is 20 where applicable." }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR meaning, need and objectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q1d", "answerSourceFile": "apr/content/paper-2026-02-12/04-q1d.html", "answerSha256": "89180e1e5c532e2d2d89d8d7b3c8e08c0b16e7116760166f5496a17b1ac59528", "answerWordCount": 232, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2A", "printedId": "Q2A", "question": "Illustrate the ‘Types of Online Communication.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: online access and requirements" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q2a", "answerSourceFile": "apr/content/paper-2026-02-12/05-q2a.html", "answerSha256": "0d6211f2bec06881c839014b65853595912511772166cbf3b4f25746de35368c", "answerWordCount": 603, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2B", "printedId": "Q2B", "question": "Identify the ‘Types of Marketing Tools’ available in marketing mix.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Marketing mix and promotion tools" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q2b", "answerSourceFile": "apr/content/paper-2026-02-12/06-q2b.html", "answerSha256": "6cb29eacef18e170dc53857cf19b35b35a0cfcaeead2b5cd986b057cb198963d", "answerWordCount": 427, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Analyse the ‘Challenges in Brand Management.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Brand management and challenges" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q3a", "answerSourceFile": "apr/content/paper-2026-02-12/07-q3a.html", "answerSha256": "5ad9f381408809e33cde2fecc742b3c6df10a7e75bdc8eebb142a0935211e4f8", "answerWordCount": 336, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Explain the ‘Advantages and Disadvantages of Public Relations.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Advantages and disadvantages of PR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q3b", "answerSourceFile": "apr/content/paper-2026-02-12/08-q3b.html", "answerSha256": "5988a4267538fce0bf286c9a7a77a433c0eddec3dae3a0d0a603db4668e61902", "answerWordCount": 423, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Explain the ‘Brand Diversity’ by explaining the types of brands.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Brand types", "Brand diversity" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1, 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q4a", "answerSourceFile": "apr/content/paper-2026-02-12/09-q4a.html", "answerSha256": "0a7b5d08cde73d622ea594af9283a74806360aa93f809eaa9efee3e3d5b1bfa3", "answerWordCount": 330, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Analyse the ‘DAGMAR’ and ‘DRIP’ Models of advertising by giving appropriate examples.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "DRIP", "DAGMAR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q4b", "answerSourceFile": "apr/content/paper-2026-02-12/10-q4b.html", "answerSha256": "a9973eae93faca7a2f735813556568f2da2779b71341b247324828e9dc6f1b89", "answerWordCount": 351, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Analyse the following theories of advertising with appropriate examples: (i) Hidden Message (ii) Shifting Loyalties", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Hidden message", "Shifting loyalties", "Advertising theories" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q5a", "answerSourceFile": "apr/content/paper-2026-02-12/11-q5a.html", "answerSha256": "889a4add5dd2c532969469065b60262047b53f23509fe678064e7adbf67a3631", "answerWordCount": 282, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Identify the ‘Tools of Public Relations.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR / media relations tools" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q5b", "answerSourceFile": "apr/content/paper-2026-02-12/12-q5b.html", "answerSha256": "ee61d9e095187152590e44763e92f27946f01bf5de9b2aa47dbd8710320e81e1", "answerWordCount": 401, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6A", "printedId": "Q6A", "question": "Summarize any five ‘Emerging Trends in PR.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Emerging PR trends" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q6a", "answerSourceFile": "apr/content/paper-2026-02-12/13-q6a.html", "answerSha256": "56da702a2c7acf455c823d5bb0e398a101b4731ba1427fd0d153b784fe72dec1", "answerWordCount": 285, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6B", "printedId": "Q6B", "question": "Summarize the ‘Five Steps of Strategic Planning.’", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Five strategic-planning stages and significance" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2026-02-12/q6b", "answerSourceFile": "apr/content/paper-2026-02-12/14-q6b.html", "answerSha256": "c2dd6711e113cfb56b4626c3f9691aaf26b0dcf10ac2a903ba0452741bda28f0", "answerWordCount": 861, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. 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No sub-marks invented for combined demands." }, { "id": "Q2A", "printedId": "Q2A", "question": "Illustrate the types of communication in detail with examples.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: types" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q2a", "answerSourceFile": "apr/content/paper-2025-05-13/05-q2a.html", "answerSha256": "d3ca81049278d3f9a46ce2812c59037234524e4149c93093a5cedea5db838421", "answerWordCount": 986, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2B", "printedId": "Q2B", "question": "Discuss the need of outdoor advertising and explain the emerging trends.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2, 3 ], "topics": [ "Outdoor advertising and emerging technology", "Media format application" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q2b", "answerSourceFile": "apr/content/paper-2025-05-13/06-q2b.html", "answerSha256": "66e0f34ade552d8d43cd737de8af94e425ec67109aef271433bb86ce4e0b4e25", "answerWordCount": 961, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Discuss the concept of Brand Management elaborately explaining the Challenges in Brand Management.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Brand management and challenges", "Brand concept and physical/intangible value" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q3a", "answerSourceFile": "apr/content/paper-2025-05-13/07-q3a.html", "answerSha256": "5ad9f381408809e33cde2fecc742b3c6df10a7e75bdc8eebb142a0935211e4f8", "answerWordCount": 336, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Explain the Advantages and Disadvantages of Public Relations.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Advantages and disadvantages of PR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q3b", "answerSourceFile": "apr/content/paper-2025-05-13/08-q3b.html", "answerSha256": "5988a4267538fce0bf286c9a7a77a433c0eddec3dae3a0d0a603db4668e61902", "answerWordCount": 423, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Discuss Brand Development Index and Category Development Index, stating the various combinations of high and low values and their interpretation.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "BDI/CDI concepts and four high/low interpretations" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q4a", "answerSourceFile": "apr/content/paper-2025-05-13/09-q4a.html", "answerSha256": "8af739cc2eb8fe9d06d305df5a000dcf8ca079028c6475c065c87c5e16bd8dcc", "answerWordCount": 489, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Analyse Maslow’s Hierarchy Model of advertising by giving appropriate examples and drawing the pyramid indicating stages of needs.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Maslow hierarchy of needs" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q4b", "answerSourceFile": "apr/content/paper-2025-05-13/10-q4b.html", "answerSha256": "53c0fdfd537e48e3e14d0939ec91a1cdcd4cd01fe6eb29f67098135303311f34", "answerWordCount": 452, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Mediation of reality", "Shifting loyalties", "Advertising theories" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q5a", "answerSourceFile": "apr/content/paper-2025-05-13/11-q5a.html", "answerSha256": "683364f41768779930b13e15eedc2f4f9aea68986fc4ccb24e94fcea7dd424a6", "answerWordCount": 297, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Discuss the Tools of Public Relations.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR / media relations tools" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q5b", "answerSourceFile": "apr/content/paper-2025-05-13/12-q5b.html", "answerSha256": "ee61d9e095187152590e44763e92f27946f01bf5de9b2aa47dbd8710320e81e1", "answerWordCount": 401, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6A", "printedId": "Q6A", "question": "Explain the Objective of PR Campaign.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR campaign planning, objectives and evaluation" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q6a", "answerSourceFile": "apr/content/paper-2025-05-13/13-q6a.html", "answerSha256": "9a1af330a87ef481b28ba0806fe29b3929aede8981a534d107b07913729275ec", "answerWordCount": 392, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6B", "printedId": "Q6B", "question": "Illustrate the Steps Involved in Review of a Marketing Plan before strategic planning.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Marketing-plan review: product, market, source of business, objectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q6b", "answerSourceFile": "apr/content/paper-2025-05-13/14-q6b.html", "answerSha256": "8e230823ae4ed92378f2c976b18b7e37c5762fac2ac47ec2260a70222db7c340", "answerWordCount": 432, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q7", "printedId": "Q7", "question": "Discuss the Case Study of Airtel by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome.", "marks": { "printed": null, "printedVariants": [ 10, 20 ], "status": "conflicting", "preparationAllocation": 20, "note": "P12 prints 10; P04 corrects to 20. Equal-question 100-mark pattern supports 20 for preparation, not a single unambiguous printed value." }, "primaryUnit": 5, "units": [ 5, 4 ], "topics": [ "Airtel case: context, strategy, application and evaluation", "PR application" ], "questionType": "case_study", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-05-13/q7", "answerSourceFile": "apr/content/paper-2025-05-13/15-q7.html", "answerSha256": "7a893447c9c145464c12143160ae87a13fdffce841d5b85ffff87e3839fc87de", "answerWordCount": 324, "coverageStatus": "solved_with_source_limitation", "coverageNotes": [ "Case-answer framework is available. Exact faculty classroom case narrative and current announced case list were not supplied; do not treat illustrative analysis as a verbatim faculty case.", "Airtel campaign is unnamed in the paper. Open Network is explicitly an illustrative documented campaign, not an established identity of the missing classroom case." ], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." } ] }, { "date": "2025-02-25", "title": "Semester V re-exam", "type": "re-exam", "source": { "sourceId": "P08", "archiveFile": "02_Question_Papers/Legacy/B TECH/3RD YEAR/ALL STREAM/SEM-V/ADVERTISING & PUBLIC RELATIONS/Advertising and Public Relations, Sem-V, Batch 2022-23 & 2024-25 Re Exam.pdf", "sha256": "79625716218952b21221aecb96281fe295758c98f3e99c42e74014f65a72f1ac", "paperPages": [ 1, 2 ], "lastQuestionOnPage1": "Q3A", "questionContinuedOnPage2": null, "visualReceipt": "fresh_visual_pyq_apr.md; outputs/apr_visual/page_ledger.json", "reviewDate": "2026-10-10", "reviewMethod": "Previously inspected rendered original pages; reused in this audit, not freshly viewed again." }, "sourcePages": [ 1, 2 ], "attemptPattern": { "requiredMarks": 100, "durationMinutes": 180, "compulsory": "Q1 (20 marks total)", "choice": "Any four complete questions from Q2–Q7 (20 each)", "nominalOfferedMarks": 140, "note": "140 is the total nominal offered pattern, not the marks to attempt or a future-paper guarantee." }, "marksSummary": { "confirmedPrintedSum": 140, "unprintedOrConflictingPartCount": 0, "nominalOfferedMarks": 140, "requiredAttemptMarks": 100, "note": "Confirmed sum includes only unambiguous printed individual marks. Blank or conflicting marks remain null; their preparation allocation is excluded." }, "questions": [ { "id": "Q1A", "printedId": "Q1A", "question": "Explain the Types of Communication.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: types" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q1a", "answerSourceFile": "apr/content/paper-2025-02-25/01-q1a.html", "answerSha256": "d3ca81049278d3f9a46ce2812c59037234524e4149c93093a5cedea5db838421", "answerWordCount": 986, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1B", "printedId": "Q1B", "question": "Classify the Advertising based on Media used for Advertising.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2, 3 ], "topics": [ "Advertising classification by media", "Print / electronic / digital media formats" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q1b", "answerSourceFile": "apr/content/paper-2025-02-25/02-q1b.html", "answerSha256": "757f6ce5b5a0440f582625bebc1da0c37c87aec2cb81d3d514585abf733d81f1", "answerWordCount": 1204, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1C", "printedId": "Q1C", "question": "Explain the Importance of Media Planning.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media planning: importance" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q1c", "answerSourceFile": "apr/content/paper-2025-02-25/03-q1c.html", "answerSha256": "66ffc145f72ae7ea03e218b096d253db78cd5c7ff261a42a56ddb0e3f03a2b69", "answerWordCount": 174, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1D", "printedId": "Q1D", "question": "Explain the Concepts—Press Release and Publicity.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Press release and publicity distinction" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q1d", "answerSourceFile": "apr/content/paper-2025-02-25/04-q1d.html", "answerSha256": "bf6a3b1adf0e9974a94a707b28948a188c3e9a0acbdf10e45de3796ef4272eb0", "answerWordCount": 342, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2A", "printedId": "Q2A", "question": "Illustrate the Types of Online Communication.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: online access and requirements" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q2a", "answerSourceFile": "apr/content/paper-2025-02-25/05-q2a.html", "answerSha256": "0d6211f2bec06881c839014b65853595912511772166cbf3b4f25746de35368c", "answerWordCount": 603, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2B", "printedId": "Q2B", "question": "Discuss the Concept of Marketing Mix along with different types of marketing tools available in marketing mix.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Marketing mix and promotion tools" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q2b", "answerSourceFile": "apr/content/paper-2025-02-25/06-q2b.html", "answerSha256": "6cb29eacef18e170dc53857cf19b35b35a0cfcaeead2b5cd986b057cb198963d", "answerWordCount": 427, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Discuss the Challenges in Brand Management.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Brand management and challenges" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q3a", "answerSourceFile": "apr/content/paper-2025-02-25/07-q3a.html", "answerSha256": "5ad9f381408809e33cde2fecc742b3c6df10a7e75bdc8eebb142a0935211e4f8", "answerWordCount": 336, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Explain the Advantages and Disadvantages of Public Relations.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Advantages and disadvantages of PR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q3b", "answerSourceFile": "apr/content/paper-2025-02-25/08-q3b.html", "answerSha256": "5988a4267538fce0bf286c9a7a77a433c0eddec3dae3a0d0a603db4668e61902", "answerWordCount": 423, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Discuss the steps for reviewing the marketing plan before start of strategic planning.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Marketing-plan review: product, market, source of business, objectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q4a", "answerSourceFile": "apr/content/paper-2025-02-25/09-q4a.html", "answerSha256": "8e230823ae4ed92378f2c976b18b7e37c5762fac2ac47ec2260a70222db7c340", "answerWordCount": 432, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Explain the AIDA and Ehrenberg (ATRN) Models of advertising by giving appropriate examples.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "AIDA", "Ehrenberg" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q4b", "answerSourceFile": "apr/content/paper-2025-02-25/10-q4b.html", "answerSha256": "f045a02e1af17def045284b8893c4f9e437228544230089b1cf9db9a74e770b0", "answerWordCount": 611, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Explain the following theories of advertising with appropriate examples: (i) Magic of Meaning (ii) Hidden Message.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Magic of meaning", "Hidden message", "Advertising theories" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q5a", "answerSourceFile": "apr/content/paper-2025-02-25/11-q5a.html", "answerSha256": "c9f53ef77ffe58159803c44771ce40d6b432ebe28ec5771135ff08704f32caa8", "answerWordCount": 279, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Discuss the Emerging Trends in Public Relations Management.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Emerging PR trends" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q5b", "answerSourceFile": "apr/content/paper-2025-02-25/12-q5b.html", "answerSha256": "56da702a2c7acf455c823d5bb0e398a101b4731ba1427fd0d153b784fe72dec1", "answerWordCount": 285, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6A", "printedId": "Q6A", "question": "Distinguish between Advertising and Public Relations.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4, 2 ], "topics": [ "PR versus advertising", "Advertising comparison" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q6a", "answerSourceFile": "apr/content/paper-2025-02-25/13-q6a.html", "answerSha256": "bdf9f20f7971e89b2367f43ded412b41233b928c90123efc24d6cf815fa82cae", "answerWordCount": 263, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6B", "printedId": "Q6B", "question": "Illustrate the concepts—Reach, Frequency and Message Weight—with appropriate examples.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Reach, frequency and message weight / GRP" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2025-02-25/q6b", "answerSourceFile": "apr/content/paper-2025-02-25/14-q6b.html", "answerSha256": "1a6c74a46a6c7e4dd08d19cbb1410a55b3f5aff13c1490ff1503f33339e9c5d2", "answerWordCount": 1180, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q7", "printedId": "Q7", "question": "Discuss the Case Study of Amul during COVID 19 by explaining the following: (i) Completely discuss the case study. 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Exact faculty classroom case narrative and current announced case list were not supplied; do not treat illustrative analysis as a verbatim faculty case." ], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." } ] }, { "date": "2024-12-11", "title": "Semester V final / re-exam", "type": "final/re-exam combined cohorts", "source": { "sourceId": "P06", "archiveFile": "02_Question_Papers/Legacy/B TECH/3RD YEAR/ALL STREAM/SEM-V/ADVERTISING & PUBLIC RELATIONS/Advertising and Public Relations, Sem-V, Final Exam 2024-25 & Re Exam 2022-23.pdf", "sha256": "5d735085f241d33d1fdccbc5e598404271b3994ffc5da1a91dabc392b5d039b3", "paperPages": [ 1, 2 ], "lastQuestionOnPage1": "Q3A", "questionContinuedOnPage2": null, "visualReceipt": "fresh_visual_pyq_apr.md; outputs/apr_visual/page_ledger.json", "reviewDate": "2026-10-10", "reviewMethod": "Previously inspected rendered original pages; reused in this audit, not freshly viewed again." }, "sourcePages": [ 1, 2 ], "attemptPattern": { "requiredMarks": 100, "durationMinutes": 180, "compulsory": "Q1 (20 marks total)", "choice": "Any four complete questions from Q2–Q7 (20 each)", "nominalOfferedMarks": 140, "note": "140 is the total nominal offered pattern, not the marks to attempt or a future-paper guarantee." }, "marksSummary": { "confirmedPrintedSum": 140, "unprintedOrConflictingPartCount": 0, "nominalOfferedMarks": 140, "requiredAttemptMarks": 100, "note": "Confirmed sum includes only unambiguous printed individual marks. Blank or conflicting marks remain null; their preparation allocation is excluded." }, "questions": [ { "id": "Q1A", "printedId": "Q1A", "question": "Explain the Levels of Communication.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: levels" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-12-11/q1a", "answerSourceFile": "apr/content/paper-2024-12-11/01-q1a.html", "answerSha256": "5530f2411e2727551faa5fcb44072c4b6fe3153bd1f6f0f2e8acb8ac3cc54be5", "answerWordCount": 948, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1B", "printedId": "Q1B", "question": "Classify the Advertising based on Types of Audience.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Advertising by audience" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-12-11/q1b", "answerSourceFile": "apr/content/paper-2024-12-11/02-q1b.html", "answerSha256": "9f98cceafe8d603dbc798273ad352cdff8ff0b828cb77c837bbce2ba15772982", "answerWordCount": 329, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. 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No sub-marks invented for combined demands." }, { "id": "Q2A", "printedId": "Q2A", "question": "Illustrate the Barriers of Communication.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: barriers with examples" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-12-11/q2a", "answerSourceFile": "apr/content/paper-2024-12-11/05-q2a.html", "answerSha256": "8c6249ed07b0fc4bd1792e1fb4569fbe1a09a0dfa9d577a328533a3a9a275f94", "answerWordCount": 572, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2B", "printedId": "Q2B", "question": "Discuss the Emerging Trends in Outdoor Advertising.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2, 3 ], "topics": [ "Outdoor advertising and emerging technology", "Media format application" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-12-11/q2b", "answerSourceFile": "apr/content/paper-2024-12-11/06-q2b.html", "answerSha256": "66e0f34ade552d8d43cd737de8af94e425ec67109aef271433bb86ce4e0b4e25", "answerWordCount": 961, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Discuss the steps involved in Review of Marketing Plan before starting strategic planning.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Marketing-plan review: product, market, source of business, objectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-12-11/q3a", "answerSourceFile": "apr/content/paper-2024-12-11/07-q3a.html", "answerSha256": "8e230823ae4ed92378f2c976b18b7e37c5762fac2ac47ec2260a70222db7c340", "answerWordCount": 432, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Explain any five Emerging Trends in PR.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Emerging PR trends" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-12-11/q3b", "answerSourceFile": "apr/content/paper-2024-12-11/08-q3b.html", "answerSha256": "56da702a2c7acf455c823d5bb0e398a101b4731ba1427fd0d153b784fe72dec1", "answerWordCount": 285, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Discuss Brand Diversity by explaining the types of brands.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Brand types", "Brand diversity" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-12-11/q4a", "answerSourceFile": "apr/content/paper-2024-12-11/09-q4a.html", "answerSha256": "0a7b5d08cde73d622ea594af9283a74806360aa93f809eaa9efee3e3d5b1bfa3", "answerWordCount": 330, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Explain the DRIP and DAGMAR Models of advertising by giving appropriate examples.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "DRIP", "DAGMAR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-12-11/q4b", "answerSourceFile": "apr/content/paper-2024-12-11/10-q4b.html", "answerSha256": "a9973eae93faca7a2f735813556568f2da2779b71341b247324828e9dc6f1b89", "answerWordCount": 351, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Mediation of reality", "Shifting loyalties", "Advertising theories" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-12-11/q5a", "answerSourceFile": "apr/content/paper-2024-12-11/11-q5a.html", "answerSha256": "683364f41768779930b13e15eedc2f4f9aea68986fc4ccb24e94fcea7dd424a6", "answerWordCount": 297, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Discuss the Types of Public Relations.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Types of PR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-12-11/q5b", "answerSourceFile": "apr/content/paper-2024-12-11/12-q5b.html", "answerSha256": "815593d4a5d71ad03ec1bea736d7d77df81b541b47c48f8ea1e696a2e65c3440", "answerWordCount": 414, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. 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No sub-marks invented for combined demands." } ] }, { "date": "2024-07-04", "title": "Semester VI re-exam", "type": "re-exam", "source": { "sourceId": "P03", "archiveFile": "02_Question_Papers/Legacy/B TECH/3RD YEAR/ALL STREAM/SEM-VI/ADVERTISING & PUBLIC RELATIONS SYLLABUS/Advertising and Public Relations , Re-exam 2023-2024.pdf", "sha256": "4347f48a8153e7922d74b198fcf2f252990d752815e4ff4d2f393f76e410553a", "paperPages": [ 1, 2 ], "lastQuestionOnPage1": "Q3A", "questionContinuedOnPage2": null, "visualReceipt": "fresh_visual_pyq_apr.md; outputs/apr_visual/page_ledger.json", "reviewDate": "2026-10-10", "reviewMethod": "Previously inspected rendered original pages; reused in this audit, not freshly viewed again." }, "sourcePages": [ 1, 2 ], "attemptPattern": { "requiredMarks": 100, "durationMinutes": 180, "compulsory": "Q1 (20 marks total)", "choice": "Any four complete questions from Q2–Q7 (20 each)", "nominalOfferedMarks": 140, "note": "140 is the total nominal offered pattern, not the marks to attempt or a future-paper guarantee." }, "marksSummary": { "confirmedPrintedSum": 140, "unprintedOrConflictingPartCount": 0, "nominalOfferedMarks": 140, "requiredAttemptMarks": 100, "note": "Confirmed sum includes only unambiguous printed individual marks. 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No sub-marks invented for combined demands." }, { "id": "Q1D", "printedId": "Q1D", "question": "Explain the concept of Public Relations and discuss its need.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR meaning, need and objectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q1d", "answerSourceFile": "apr/content/paper-2024-07-04/04-q1d.html", "answerSha256": "89180e1e5c532e2d2d89d8d7b3c8e08c0b16e7116760166f5496a17b1ac59528", "answerWordCount": 232, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2A", "printedId": "Q2A", "question": "Illustrate the Levels of Communication.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: levels" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q2a", "answerSourceFile": "apr/content/paper-2024-07-04/05-q2a.html", "answerSha256": "5530f2411e2727551faa5fcb44072c4b6fe3153bd1f6f0f2e8acb8ac3cc54be5", "answerWordCount": 948, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2B", "printedId": "Q2B", "question": "Discuss the Classification of Advertising based on Audience and give examples of each type.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Advertising by audience" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q2b", "answerSourceFile": "apr/content/paper-2024-07-04/06-q2b.html", "answerSha256": "9f98cceafe8d603dbc798273ad352cdff8ff0b828cb77c837bbce2ba15772982", "answerWordCount": 329, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Discuss the steps of Strategic Planning Process.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Five strategic-planning stages and significance" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q3a", "answerSourceFile": "apr/content/paper-2024-07-04/07-q3a.html", "answerSha256": "c2dd6711e113cfb56b4626c3f9691aaf26b0dcf10ac2a903ba0452741bda28f0", "answerWordCount": 861, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Discuss the concept of Public Relations along with the various steps of PR Process.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR process" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q3b", "answerSourceFile": "apr/content/paper-2024-07-04/08-q3b.html", "answerSha256": "606cfa5b72bc56785cc7187b9071148b5583ce5c1e8569e7411516f4d33371c1", "answerWordCount": 418, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Discuss the reasons why media planning has become a complex function.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media planning: complexity and challenges" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q4a", "answerSourceFile": "apr/content/paper-2024-07-04/09-q4a.html", "answerSha256": "6c3c1e622d72bf67eb731f54d1d7a99e03da78ccbba31a4279acc5db5955deb6", "answerWordCount": 241, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Explain the AIDA and DRIP Models of advertising by giving appropriate examples.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "AIDA", "DRIP" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q4b", "answerSourceFile": "apr/content/paper-2024-07-04/10-q4b.html", "answerSha256": "8066a63b5a375bad5048be1e3e85125a064433f7c4df47bc6e7620d775fb6467", "answerWordCount": 563, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Explain the following theories of advertising with appropriate examples: (i) Imitative Desire (ii) Shifting Loyalties.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Imitative desire", "Shifting loyalties", "Advertising theories" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q5a", "answerSourceFile": "apr/content/paper-2024-07-04/11-q5a.html", "answerSha256": "7b117c3c42114e2ba29a7b286872fa5be24d0a80b952c84b5a4c65b58b6c509d", "answerWordCount": 286, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Discuss the Objectives of PR Campaign.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR campaign planning, objectives and evaluation" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q5b", "answerSourceFile": "apr/content/paper-2024-07-04/12-q5b.html", "answerSha256": "9a1af330a87ef481b28ba0806fe29b3929aede8981a534d107b07913729275ec", "answerWordCount": 392, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6A", "printedId": "Q6A", "question": "Differentiate between Public Relations and Marketing.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4, 2 ], "topics": [ "PR versus marketing", "Marketing comparison" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q6a", "answerSourceFile": "apr/content/paper-2024-07-04/13-q6a.html", "answerSha256": "8892e0d65c4ade3d3172fd53a0bf09af27f924d7311a26ae33428efb87af2727", "answerWordCount": 212, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6B", "printedId": "Q6B", "question": "Illustrate the Stages of Media Planning.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media planning: four stages" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q6b", "answerSourceFile": "apr/content/paper-2024-07-04/14-q6b.html", "answerSha256": "874a024e64379c0b0b86af28bef2c10b819c1e87d1521745f9e0f40428edb349", "answerWordCount": 600, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q7", "printedId": "Q7", "question": "Discuss the Case Study of Jio’s Market Entry by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome.", "marks": { "printed": 20, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 5, "units": [ 5, 4 ], "topics": [ "Jio case: context, strategy, application and evaluation", "PR application" ], "questionType": "case_study", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-07-04/q7", "answerSourceFile": "apr/content/paper-2024-07-04/15-q7.html", "answerSha256": "ac594e6fbf8ff1372c2911d94d3566682fe8615abc6455e68f5e6b12c08c0b87", "answerWordCount": 333, "coverageStatus": "solved_with_source_limitation", "coverageNotes": [ "Case-answer framework is available. Exact faculty classroom case narrative and current announced case list were not supplied; do not treat illustrative analysis as a verbatim faculty case." ], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." } ] }, { "date": "2024-05-02", "title": "Semester VI final", "type": "final", "source": { "sourceId": "P01", "archiveFile": "02_Question_Papers/Legacy/B TECH/3RD YEAR/ALL STREAM/SEM-VI/ADVERTISING & PUBLIC RELATIONS SYLLABUS/Advertising and Public Relations, Sem-VI, Final Exam 2023-24.pdf", "sha256": "5389e2a309d16d8d34883dca71062a94401b31677dc9f3af8cfdc4c3f150b053", "paperPages": [ 1, 2 ], "lastQuestionOnPage1": "Q3A", "questionContinuedOnPage2": null, "visualReceipt": "fresh_visual_pyq_apr.md; outputs/apr_visual/page_ledger.json", "reviewDate": "2026-10-10", "reviewMethod": "Previously inspected rendered original pages; reused in this audit, not freshly viewed again." }, "sourcePages": [ 1, 2 ], "attemptPattern": { "requiredMarks": 100, "durationMinutes": 180, "compulsory": "Q1 (20 marks total)", "choice": "Any four complete questions from Q2–Q7 (20 each)", "nominalOfferedMarks": 140, "note": "140 is the total nominal offered pattern, not the marks to attempt or a future-paper guarantee." }, "marksSummary": { "confirmedPrintedSum": 140, "unprintedOrConflictingPartCount": 0, "nominalOfferedMarks": 140, "requiredAttemptMarks": 100, "note": "Confirmed sum includes only unambiguous printed individual marks. Blank or conflicting marks remain null; their preparation allocation is excluded." }, "questions": [ { "id": "Q1A", "printedId": "Q1A", "question": "Explain the Aspects of Communication.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: aspects and perspectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q1a", "answerSourceFile": "apr/content/paper-2024-05-02/01-q1a.html", "answerSha256": "b6354471f68c590e389398397cf50531469f1862e7f75e8216bff515a868630f", "answerWordCount": 304, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1B", "printedId": "Q1B", "question": "Discuss the Need of Advertising.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Advertising concept and need" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q1b", "answerSourceFile": "apr/content/paper-2024-05-02/02-q1b.html", "answerSha256": "c9b75b852c7293eea984d23f77dc4d989bd076327d9b2314e62e1cb3794239cb", "answerWordCount": 538, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1C", "printedId": "Q1C", "question": "Explain the Concept of Brand Positioning.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Brand positioning", "Brand concept and physical/intangible value" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q1c", "answerSourceFile": "apr/content/paper-2024-05-02/03-q1c.html", "answerSha256": "c93582b55f641c00e8e3731f11a45c4aef642c63162a242147dc7ac71e38cdea", "answerWordCount": 158, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1D", "printedId": "Q1D", "question": "Discuss the Concept of Public Relations along with its advantages.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Advantages of PR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q1d", "answerSourceFile": "apr/content/paper-2024-05-02/04-q1d.html", "answerSha256": "5988a4267538fce0bf286c9a7a77a433c0eddec3dae3a0d0a603db4668e61902", "answerWordCount": 423, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2A", "printedId": "Q2A", "question": "Illustrate the Types of Communication.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: types" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q2a", "answerSourceFile": "apr/content/paper-2024-05-02/05-q2a.html", "answerSha256": "d3ca81049278d3f9a46ce2812c59037234524e4149c93093a5cedea5db838421", "answerWordCount": 986, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2B", "printedId": "Q2B", "question": "Discuss the Emerging Trends in Outdoor Advertising.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2, 3 ], "topics": [ "Outdoor advertising and emerging technology", "Media format application" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q2b", "answerSourceFile": "apr/content/paper-2024-05-02/06-q2b.html", "answerSha256": "66e0f34ade552d8d43cd737de8af94e425ec67109aef271433bb86ce4e0b4e25", "answerWordCount": 961, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Discuss the steps involved in Review of Marketing Plan.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Marketing-plan review: product, market, source of business, objectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q3a", "answerSourceFile": "apr/content/paper-2024-05-02/07-q3a.html", "answerSha256": "8e230823ae4ed92378f2c976b18b7e37c5762fac2ac47ec2260a70222db7c340", "answerWordCount": 432, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Explain any five Emerging Trends in PR.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Emerging PR trends" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q3b", "answerSourceFile": "apr/content/paper-2024-05-02/08-q3b.html", "answerSha256": "56da702a2c7acf455c823d5bb0e398a101b4731ba1427fd0d153b784fe72dec1", "answerWordCount": 285, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Discuss the reasons why media planning has become a complex function.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media planning: complexity and challenges" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q4a", "answerSourceFile": "apr/content/paper-2024-05-02/09-q4a.html", "answerSha256": "6c3c1e622d72bf67eb731f54d1d7a99e03da78ccbba31a4279acc5db5955deb6", "answerWordCount": 241, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Explain the DAGMAR (ACCA) and Ehrenberg (ATRN) Models of advertising by giving appropriate examples.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "DAGMAR", "Ehrenberg" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q4b", "answerSourceFile": "apr/content/paper-2024-05-02/10-q4b.html", "answerSha256": "989b8299e6fdb38628f1ca13a7d9c247202e8bf6a403868cbe5dd47cb883b45c", "answerWordCount": 399, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Hidden Message.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Mediation of reality", "Hidden message", "Advertising theories" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q5a", "answerSourceFile": "apr/content/paper-2024-05-02/11-q5a.html", "answerSha256": "ab90fb2e73ac1c8a289afde027a1e9bc75ffb77cb33d7d5469f52efc02d5f5a5", "answerWordCount": 291, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Discuss the Budgeting for PR Campaign along with the different parts of the budget.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR campaign budgeting and media selection" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q5b", "answerSourceFile": "apr/content/paper-2024-05-02/12-q5b.html", "answerSha256": "c82334178af3a9fc8cf23aa43972bb8b61a418262928f5e1c96584ba610863ca", "answerWordCount": 207, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6A", "printedId": "Q6A", "question": "Differentiate between Public Relations and Advertising.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4, 2 ], "topics": [ "PR versus advertising", "Advertising comparison" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q6a", "answerSourceFile": "apr/content/paper-2024-05-02/13-q6a.html", "answerSha256": "bdf9f20f7971e89b2367f43ded412b41233b928c90123efc24d6cf815fa82cae", "answerWordCount": 263, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6B", "printedId": "Q6B", "question": "Illustrate the Theories of Media Planning.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media concentration / dominance and scheduling" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q6b", "answerSourceFile": "apr/content/paper-2024-05-02/14-q6b.html", "answerSha256": "bee3143b15edc3681d10821c6c25f19a94f584578a80951455c78f2c5b441002", "answerWordCount": 397, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q7", "printedId": "Q7", "question": "Discuss the Case Study of Tata-Nano by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome.", "marks": { "printed": 20, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 5, "units": [ 5, 4 ], "topics": [ "Nano case: context, strategy, application and evaluation", "PR application" ], "questionType": "case_study", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2024-05-02/q7", "answerSourceFile": "apr/content/paper-2024-05-02/15-q7.html", "answerSha256": "7567b87bc56995d69abd4a4963d9eddc6c0937515cb1619072ae610db02c34d5", "answerWordCount": 374, "coverageStatus": "solved_with_source_limitation", "coverageNotes": [ "Case-answer framework is available. 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No sub-marks invented for combined demands." } ] }, { "date": "2023-12-05", "title": "Semester V final / re-exam", "type": "final/re-exam combined cohorts", "source": { "sourceId": "P09", "archiveFile": "02_Question_Papers/Legacy/B TECH/3RD YEAR/ALL STREAM/SEM-V/ADVERTISING & PUBLIC RELATIONS/Advertising and Public Relations, Sem-V, Batch 2023-24 Final Bat.pdf", "sha256": "dc11f9628afa6e953c3d630fceee475b768f64dbb3c2a19cbcd566b58d012f3c", "paperPages": [ 1, 2 ], "lastQuestionOnPage1": "Q2B", "questionContinuedOnPage2": null, "visualReceipt": "fresh_visual_pyq_apr.md; outputs/apr_visual/page_ledger.json", "reviewDate": "2026-10-10", "reviewMethod": "Previously inspected rendered original pages; reused in this audit, not freshly viewed again." }, "sourcePages": [ 1, 2 ], "attemptPattern": { "requiredMarks": 100, "durationMinutes": 180, "compulsory": "Q1 (20 marks total)", "choice": "Any four complete questions from Q2–Q7 (20 each)", "nominalOfferedMarks": 140, "note": "140 is the total nominal offered pattern, not the marks to attempt or a future-paper guarantee." }, "marksSummary": { "confirmedPrintedSum": 140, "unprintedOrConflictingPartCount": 0, "nominalOfferedMarks": 140, "requiredAttemptMarks": 100, "note": "Confirmed sum includes only unambiguous printed individual marks. Blank or conflicting marks remain null; their preparation allocation is excluded." }, "questions": [ { "id": "Q1A", "printedId": "Q1A", "question": "Explain the levels of communication.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: levels" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q1a", "answerSourceFile": "apr/content/paper-2023-12-05/01-q1a.html", "answerSha256": "5530f2411e2727551faa5fcb44072c4b6fe3153bd1f6f0f2e8acb8ac3cc54be5", "answerWordCount": 948, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1B", "printedId": "Q1B", "question": "Discuss the Emerging technologies for the outdoor advertising.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2, 3 ], "topics": [ "Outdoor advertising and emerging technology", "Media format application" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q1b", "answerSourceFile": "apr/content/paper-2023-12-05/02-q1b.html", "answerSha256": "66e0f34ade552d8d43cd737de8af94e425ec67109aef271433bb86ce4e0b4e25", "answerWordCount": 961, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. 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No sub-marks invented for combined demands." }, { "id": "Q2A", "printedId": "Q2A", "question": "Explain the concept of Barriers of Communication and explain different barriers with examples.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: barriers with examples" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q2a", "answerSourceFile": "apr/content/paper-2023-12-05/05-q2a.html", "answerSha256": "8c6249ed07b0fc4bd1792e1fb4569fbe1a09a0dfa9d577a328533a3a9a275f94", "answerWordCount": 572, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2B", "printedId": "Q2B", "question": "Explain the Concept of Advertising and elaborate its need.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Advertising concept and need" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q2b", "answerSourceFile": "apr/content/paper-2023-12-05/06-q2b.html", "answerSha256": "c9b75b852c7293eea984d23f77dc4d989bd076327d9b2314e62e1cb3794239cb", "answerWordCount": 538, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Explain different Types of Brands giving example of each type.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Brand types" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q3a", "answerSourceFile": "apr/content/paper-2023-12-05/07-q3a.html", "answerSha256": "0a7b5d08cde73d622ea594af9283a74806360aa93f809eaa9efee3e3d5b1bfa3", "answerWordCount": 330, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Explain the Types of Public Relations.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Types of PR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q3b", "answerSourceFile": "apr/content/paper-2023-12-05/08-q3b.html", "answerSha256": "815593d4a5d71ad03ec1bea736d7d77df81b541b47c48f8ea1e696a2e65c3440", "answerWordCount": 414, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Analyze the Process of Reviewing the Media Plan before the strategic planning.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Marketing-plan review: product, market, source of business, objectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q4a", "answerSourceFile": "apr/content/paper-2023-12-05/09-q4a.html", "answerSha256": "8e230823ae4ed92378f2c976b18b7e37c5762fac2ac47ec2260a70222db7c340", "answerWordCount": 432, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Discuss Maslow’s Model of Hierarchy of Needs used as an advertising model with a sketch of Maslow’s pyramid.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Maslow hierarchy of needs" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q4b", "answerSourceFile": "apr/content/paper-2023-12-05/10-q4b.html", "answerSha256": "53c0fdfd537e48e3e14d0939ec91a1cdcd4cd01fe6eb29f67098135303311f34", "answerWordCount": 452, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Explain the following theories of advertising: (i) The Magic of the Meaning (ii) Shifting Loyalties.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Magic of meaning", "Shifting loyalties", "Advertising theories" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q5a", "answerSourceFile": "apr/content/paper-2023-12-05/11-q5a.html", "answerSha256": "10d0474722f83e8a8ecad96cb44b0bdd74d935a1f0486d2c56697623318d1b47", "answerWordCount": 285, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Discuss the various Tools of Public Relations.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR / media relations tools" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q5b", "answerSourceFile": "apr/content/paper-2023-12-05/12-q5b.html", "answerSha256": "ee61d9e095187152590e44763e92f27946f01bf5de9b2aa47dbd8710320e81e1", "answerWordCount": 401, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6A", "printedId": "Q6A", "question": "Explain the Media Selection and Budgeting for Public Relations Campaign.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR campaign budgeting and media selection" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-12-05/q6a", "answerSourceFile": "apr/content/paper-2023-12-05/13-q6a.html", "answerSha256": "175d2eaed2564d477608c7a0149b3507ba406d75433a5c844745f0a2d4511fa6", "answerWordCount": 408, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. 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No sub-marks invented for combined demands." } ] }, { "date": "2023-07-06", "title": "Semester VI re-exam", "type": "re-exam", "source": { "sourceId": "P02", "archiveFile": "02_Question_Papers/Legacy/B TECH/3RD YEAR/ALL STREAM/SEM-VI/ADVERTISING & PUBLIC RELATIONS SYLLABUS/Advertising & Public Relations, Sem-VI, Year 2022-23.pdf", "sha256": "e99db06ae16271129023813e3fc0bfed3f9069a9d1e75b465e290d751445150b", "paperPages": [ 1, 2 ], "lastQuestionOnPage1": "Q4", "questionContinuedOnPage2": null, "visualReceipt": "fresh_visual_pyq_apr.md; outputs/apr_visual/page_ledger.json", "reviewDate": "2026-10-10", "reviewMethod": "Previously inspected rendered original pages; reused in this audit, not freshly viewed again." }, "sourcePages": [ 1, 2 ], "attemptPattern": { "requiredMarks": 100, "durationMinutes": 180, "compulsory": "Q1 (20 marks total)", "choice": "Any four complete questions from Q2–Q7 (20 each)", "nominalOfferedMarks": 140, "note": "140 is the total nominal offered pattern, not the marks to attempt or a future-paper guarantee." }, "marksSummary": { "confirmedPrintedSum": 140, "unprintedOrConflictingPartCount": 0, "nominalOfferedMarks": 140, "requiredAttemptMarks": 100, "note": "Confirmed sum includes only unambiguous printed individual marks. Blank or conflicting marks remain null; their preparation allocation is excluded." }, "questions": [ { "id": "Q1A", "printedId": "Q1A", "question": "Explain the need of advertising.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Advertising concept and need" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-07-06/q1a", "answerSourceFile": "apr/content/paper-2023-07-06/01-q1a.html", "answerSha256": "c9b75b852c7293eea984d23f77dc4d989bd076327d9b2314e62e1cb3794239cb", "answerWordCount": 538, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1B", "printedId": "Q1B", "question": "Explain the challenges in Media planning.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media planning: complexity and challenges" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-07-06/q1b", "answerSourceFile": "apr/content/paper-2023-07-06/02-q1b.html", "answerSha256": "6c3c1e622d72bf67eb731f54d1d7a99e03da78ccbba31a4279acc5db5955deb6", "answerWordCount": 241, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. 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No sub-marks invented for combined demands." }, { "id": "Q4", "printedId": "Q4", "question": "Differentiate between electronic media and digital media.", "marks": { "printed": 20, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Print / electronic / digital media comparison" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-07-06/q4", "answerSourceFile": "apr/content/paper-2023-07-06/07-q4.html", "answerSha256": "0000f67a039c4c1beba22ee6fab16e685c3ab14abf4f0adfb749c173b58ffc9b", "answerWordCount": 671, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. 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No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Discuss the five steps of the strategic planning process.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Five strategic-planning stages and significance" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-02-08/q3a", "answerSourceFile": "apr/content/paper-2023-02-08/07-q3a.html", "answerSha256": "c2dd6711e113cfb56b4626c3f9691aaf26b0dcf10ac2a903ba0452741bda28f0", "answerWordCount": 861, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Explain the various types of brands.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Brand types" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-02-08/q3b", "answerSourceFile": "apr/content/paper-2023-02-08/08-q3b.html", "answerSha256": "0a7b5d08cde73d622ea594af9283a74806360aa93f809eaa9efee3e3d5b1bfa3", "answerWordCount": 330, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Discuss the various steps of the PR process.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR process" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-02-08/q4a", "answerSourceFile": "apr/content/paper-2023-02-08/09-q4a.html", "answerSha256": "606cfa5b72bc56785cc7187b9071148b5583ce5c1e8569e7411516f4d33371c1", "answerWordCount": 418, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Explain any five tools used in media relations.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR / media relations tools" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-02-08/q4b", "answerSourceFile": "apr/content/paper-2023-02-08/10-q4b.html", "answerSha256": "ee61d9e095187152590e44763e92f27946f01bf5de9b2aa47dbd8710320e81e1", "answerWordCount": 401, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Explain the following models used in advertising: (i) AIDA and (ii) DRIP.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "AIDA", "DRIP" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2023-02-08/q5a", "answerSourceFile": "apr/content/paper-2023-02-08/11-q5a.html", "answerSha256": "8066a63b5a375bad5048be1e3e85125a064433f7c4df47bc6e7620d775fb6467", "answerWordCount": 563, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Differentiate between print media and electronic media.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Print / electronic / digital media comparison" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-02-08/q5b", "answerSourceFile": "apr/content/paper-2023-02-08/12-q5b.html", "answerSha256": "d493cdb841c85ad99093c5fa1e39eec46bc2bcd6b465028989a3dd223fb2d18e", "answerWordCount": 482, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6A", "printedId": "Q6A", "question": "Discuss the levels of Communication.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: levels" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-02-08/q6a", "answerSourceFile": "apr/content/paper-2023-02-08/13-q6a.html", "answerSha256": "5530f2411e2727551faa5fcb44072c4b6fe3153bd1f6f0f2e8acb8ac3cc54be5", "answerWordCount": 948, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6B", "printedId": "Q6B", "question": "Discuss the importance of planning for social and commercial PR campaigns.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR campaign planning, objectives and evaluation" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-02-08/q6b", "answerSourceFile": "apr/content/paper-2023-02-08/14-q6b.html", "answerSha256": "9a1af330a87ef481b28ba0806fe29b3929aede8981a534d107b07913729275ec", "answerWordCount": 392, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q7", "printedId": "Q7", "question": "Discuss the Case Study of Nike Ad for the 2012 Olympics by explaining the following: (i) Discuss the case study completely. (ii) Justify all important principles which helped to increase the sales and reputation of the brand, with your comments.", "marks": { "printed": 20, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 5, "units": [ 5, 2 ], "topics": [ "Nike case: context, strategy, application and evaluation", "Advertising / marketing communication application" ], "questionType": "case_study", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2023-02-08/q7", "answerSourceFile": "apr/content/paper-2023-02-08/15-q7.html", "answerSha256": "ab34c752bc1733fa10963dd22f1f1470a805ea8067715e061d2e8d4e8e1a7386", "answerWordCount": 484, "coverageStatus": "solved_with_source_limitation", "coverageNotes": [ "Case-answer framework is available. Exact faculty classroom case narrative and current announced case list were not supplied; do not treat illustrative analysis as a verbatim faculty case." ], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." } ] }, { "date": "2022-12-02", "title": "Semester V final", "type": "final", "source": { "sourceId": "P11", "archiveFile": "02_Question_Papers/Legacy/B TECH/3RD YEAR/ALL STREAM/SEM-V/ADVERTISING & PUBLIC RELATIONS/Advertising & Public Relations, 3rd Year, Sem V, Year 2022-23, Final Exam.pdf", "sha256": "2db2c7534af3898edb2b9b41d463cd3aa5180c6c8e86852a34004599624742d0", "paperPages": [ 1, 2 ], "lastQuestionOnPage1": "Q5A", "questionContinuedOnPage2": null, "visualReceipt": "fresh_visual_pyq_apr.md; outputs/apr_visual/page_ledger.json", "reviewDate": "2026-10-10", "reviewMethod": "Previously inspected rendered original pages; reused in this audit, not freshly viewed again." }, "sourcePages": [ 1, 2 ], "attemptPattern": { "requiredMarks": 100, "durationMinutes": 180, "compulsory": "Q1 (20 marks total)", "choice": "Any four complete questions from Q2–Q7 (20 each)", "nominalOfferedMarks": 140, "note": "140 is the total nominal offered pattern, not the marks to attempt or a future-paper guarantee." }, "marksSummary": { "confirmedPrintedSum": 130, "unprintedOrConflictingPartCount": 1, "nominalOfferedMarks": 140, "requiredAttemptMarks": 100, "note": "Confirmed sum includes only unambiguous printed individual marks. Blank or conflicting marks remain null; their preparation allocation is excluded." }, "questions": [ { "id": "Q1A", "printedId": "Q1A", "question": "Explain the definition of online communication and illustrate the requirements for online communication.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: online access and requirements" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q1a", "answerSourceFile": "apr/content/paper-2022-12-02/01-q1a.html", "answerSha256": "0d6211f2bec06881c839014b65853595912511772166cbf3b4f25746de35368c", "answerWordCount": 603, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1B", "printedId": "Q1B", "question": "Explain the definition of promotion and distinguish it from advertising.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Promotion mix and communication tools" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q1b", "answerSourceFile": "apr/content/paper-2022-12-02/02-q1b.html", "answerSha256": "24867514533314403f63f1bf84e1cb2c5c6023522ab367e3910c2c81d593fbb7", "answerWordCount": 276, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1C", "printedId": "Q1C", "question": "Explain the challenges in media planning.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media planning: complexity and challenges" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q1c", "answerSourceFile": "apr/content/paper-2022-12-02/03-q1c.html", "answerSha256": "6c3c1e622d72bf67eb731f54d1d7a99e03da78ccbba31a4279acc5db5955deb6", "answerWordCount": 241, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q1D", "printedId": "Q1D", "question": "Explain the Importance of Public Relations.", "marks": { "printed": 5, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR meaning, need and objectives" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q1d", "answerSourceFile": "apr/content/paper-2022-12-02/04-q1d.html", "answerSha256": "89180e1e5c532e2d2d89d8d7b3c8e08c0b16e7116760166f5496a17b1ac59528", "answerWordCount": 232, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2A", "printedId": "Q2A", "question": "Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Advertising by geographic coverage" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q2a", "answerSourceFile": "apr/content/paper-2022-12-02/05-q2a.html", "answerSha256": "6b875d8424b7ce1b9d9542cdc0149c0ad8af29fa5a439d22bc5631066c6d7458", "answerWordCount": 448, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q2B", "printedId": "Q2B", "question": "Discuss the tools available under marketing mix for advertising.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "Marketing mix and promotion tools" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q2b", "answerSourceFile": "apr/content/paper-2022-12-02/06-q2b.html", "answerSha256": "6cb29eacef18e170dc53857cf19b35b35a0cfcaeead2b5cd986b057cb198963d", "answerWordCount": 427, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3A", "printedId": "Q3A", "question": "Discuss the benefits of strategic planning.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Five strategic-planning stages and significance" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q3a", "answerSourceFile": "apr/content/paper-2022-12-02/07-q3a.html", "answerSha256": "c2dd6711e113cfb56b4626c3f9691aaf26b0dcf10ac2a903ba0452741bda28f0", "answerWordCount": 861, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q3B", "printedId": "Q3B", "question": "Explain the steps involved in the media planning process.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Media planning: four stages" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q3b", "answerSourceFile": "apr/content/paper-2022-12-02/08-q3b.html", "answerSha256": "874a024e64379c0b0b86af28bef2c10b819c1e87d1521745f9e0f40428edb349", "answerWordCount": 600, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4A", "printedId": "Q4A", "question": "Discuss the different types of PR.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Types of PR" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q4a", "answerSourceFile": "apr/content/paper-2022-12-02/09-q4a.html", "answerSha256": "815593d4a5d71ad03ec1bea736d7d77df81b541b47c48f8ea1e696a2e65c3440", "answerWordCount": 414, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q4B", "printedId": "Q4B", "question": "Explain any five emerging trends in PR.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "Emerging PR trends" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q4b", "answerSourceFile": "apr/content/paper-2022-12-02/10-q4b.html", "answerSha256": "56da702a2c7acf455c823d5bb0e398a101b4731ba1427fd0d153b784fe72dec1", "answerWordCount": 285, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5A", "printedId": "Q5A", "question": "Explain the following models used in advertising: (i) DAGMAR and (ii) Ehrenburg.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 2, "units": [ 2 ], "topics": [ "DAGMAR", "Ehrenberg" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 1 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q5a", "answerSourceFile": "apr/content/paper-2022-12-02/11-q5a.html", "answerSha256": "989b8299e6fdb38628f1ca13a7d9c247202e8bf6a403868cbe5dd47cb883b45c", "answerWordCount": 399, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q5B", "printedId": "Q5B", "question": "Differentiate between electronic media and digital media.", "marks": { "printed": null, "status": "not_printed", "preparationAllocation": 10, "note": "Original part cell is blank. Preparation allocation is not a printed part mark; Q1 group is 20 where applicable." }, "primaryUnit": 3, "units": [ 3 ], "topics": [ "Print / electronic / digital media comparison" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q5b", "answerSourceFile": "apr/content/paper-2022-12-02/12-q5b.html", "answerSha256": "0000f67a039c4c1beba22ee6fab16e685c3ab14abf4f0adfb749c173b58ffc9b", "answerWordCount": 671, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6A", "printedId": "Q6A", "question": "Discuss the types of communication.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 1, "units": [ 1 ], "topics": [ "Communication: types" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q6a", "answerSourceFile": "apr/content/paper-2022-12-02/13-q6a.html", "answerSha256": "d3ca81049278d3f9a46ce2812c59037234524e4149c93093a5cedea5db838421", "answerWordCount": 986, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q6B", "printedId": "Q6B", "question": "“PR activities aim to earn public understanding and acceptance to gain public support.” Explain the statement in relation to the importance of planning for PR campaigns.", "marks": { "printed": 10, "status": "printed", "preparationAllocation": null, "note": "" }, "primaryUnit": 4, "units": [ 4 ], "topics": [ "PR campaign planning, objectives and evaluation" ], "questionType": "theory", "suppliedDataNumerical": false, "sourcePages": [ 2 ], "answerRoute": "/apr/#tee/papers/paper-2022-12-02/q6b", "answerSourceFile": "apr/content/paper-2022-12-02/14-q6b.html", "answerSha256": "ca6fdec3281c9efe68f0dc6c9133cfa424bc865984fb7d8aa71c271cad0eff05", "answerWordCount": 630, "coverageStatus": "solved_model_answer", "coverageNotes": [], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." }, { "id": "Q7", "printedId": "Q7", "question": "Discuss the Case Study of Royal Enfield: (i) Discuss the case study completely. 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Exact faculty classroom case narrative and current announced case list were not supplied; do not treat illustrative analysis as a verbatim faculty case." ], "mappingBasis": "Academic mapping to the supplied current syllabus; not an official per-question unit allocation. Primary unit is used once for totals; other units are cross-references. No sub-marks invented for combined demands." } ] } ] }