# How to read example labels

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/about/sources/examples

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/about/sources--examples/

Kept separate from the learning flow

**Real campaign / Real case:** the organisation, activity and factual detail are supported by a linked source. Application of a classroom model is an explanation, not a claim about the organisation’s internal planning.

**Illustrative example:** a made-up situation or numbers chosen to explain a concept. It is not a historical claim.

**Practical interpretation:** explains what a numerical answer means and what it cannot establish.

#### Real campaign · Ariel #ShareTheLoad

Ariel’s campaign, begun in 2015, questions unequal expectations about household laundry. A detergent message is linked to sharing domestic work. It illustrates the connection between a product category and a social meaning.

[Campaign / case source ↗](https://www.ariel.in/en-in/about-ariel/share-the-load/the-share-the-load-journey)

**Faculty-note worked example:** the numerical values match a cited page of the supplied notes; teaching wording may be expanded. **Optional authored practice:** the question or numbers were created for practice, with no claim of a matching PYQ. **Practice marks / mock marks:** author-set allocation, not historical marks. **Previous-paper question:** the dated question comes from an original paper, with any mark ambiguity stated explicitly.