# Media formulas and definitions

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/formulas/facts

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/formulas-chapter/facts/

M2 and TEE · media measures

1. [Percentage reach](https://deep-learning-study-room.vercel.app/read/apr/m2/formulas/facts--reach/)
2. [Average frequency](https://deep-learning-study-room.vercel.app/read/apr/m2/formulas/facts--frequency/)
3. [Gross Rating Points](https://deep-learning-study-room.vercel.app/read/apr/m2/formulas/facts--grp/)
4. [Cost per thousand impressions](https://deep-learning-study-room.vercel.app/read/apr/m2/formulas/facts--cpm/)
5. [Brand and Category Development Indices](https://deep-learning-study-room.vercel.app/read/apr/m2/formulas/facts--indices/)
6. [Index of product users](https://deep-learning-study-room.vercel.app/read/apr/m2/formulas/facts--user-index/)
7. [Words that must stay distinct](https://deep-learning-study-room.vercel.app/read/apr/m2/formulas/facts--vocabulary/)