# M2 solved question bank

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers-chapter/m2-questions/

Short exam answers with examples

1. [State the four stages of AIDA.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--aida/)
2. [What are the four functions represented by DRIP?](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--drip/)
3. [Expand DAGMAR and state one characteristic of a good advertising objective.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--dagmar/)
4. [Distinguish reach and frequency.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--reach/)
5. [Define brand equity.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--brand/)
6. [Distinguish flighting and pulsing.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--schedule/)
7. [Differentiate line extension and brand extension.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--line/)
8. [State two functions of media planning.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--media/)
9. [Explain mediation of reality in advertising.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--theories-mediation/)
10. [Explain shifting loyalties with an example.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--theories-loyalties/)
11. [Explain the magic of meaning in advertising.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--theories-meaning/)
12. [Explain the hidden-message theory with an example.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--theories-hidden/)
13. [Explain imitative desire in advertising.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--theories-imitation/)
14. [Explain AIDA with a suitable advertisement example.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--models-aida/)
15. [Explain the DRIP model with an example.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--models-drip/)
16. [Explain DAGMAR and state its requirements for an objective.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--models-dagmar/)
17. [Explain the Ehrenberg model used in this course.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--models-ehrenberg/)
18. [Explain Maslow’s hierarchy with advertising examples.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--models-maslow/)
19. [Explain brand positioning with an example.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--brands-position/)
20. [Explain three challenges of brand management.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--brands-management/)
21. [Explain the review of a marketing plan before advertising.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--strategy-brief/)
22. [Explain the five-step strategic planning process.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--strategy-five-steps/)
23. [Distinguish trial and repeat-purchase target audiences.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--strategy-target/)
24. [Explain the five roles in consumer decision-making.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--strategy-roles/)
25. [Explain any three communication effects used in advertising planning.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--strategy-effects/)
26. [Explain three functions of media planning.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--media-functions/)
27. [Explain the four stages in developing a media plan.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--media-process/)
28. [Explain the five Ms used in the course’s media mix.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--media-five-ms/)
29. [Differentiate continuous, flighting and pulsing schedules.](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--media-schedule/)
30. [Compare print, audio-visual and digital media](https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--media-compare/)