# State the four stages of AIDA.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/aida

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--aida/

Short exam answers with examples

### Practice question. State the four stages of AIDA. [2 practice marks]

#### Answer

The four stages are **Attention, Interest, Desire and Action**. The message first attracts notice, develops relevant interest, builds a preference or desire, and supplies a way to respond.

#### Illustrative example · Workshop poster

A clear headline attracts attention; the skill taught creates interest; useful outcomes create desire; a dated registration link enables action.