# Define brand equity.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/brand

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--brand/

Short exam answers with examples

### Practice question. Define brand equity. [2 practice marks]

#### Answer

Brand equity is the additional value or audience response created by a brand’s awareness, associations, perceived quality and loyalty. It is more than a logo or a sales total.

#### Illustrative example · Familiar notebook

A student prefers a familiar notebook because its binding previously lasted well. The positive brand association contributes to the choice.