# Expand DAGMAR and state one characteristic of a good advertising objective.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/dagmar

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--dagmar/

Short exam answers with examples

### Practice question. Expand DAGMAR and state one characteristic of a good advertising objective. [2 practice marks]

#### Answer

**Defining Advertising Goals for Measured Advertising Results.** An objective should specify the audience, baseline, required communication change and time period so that results can be assessed.

#### Illustrative example · A measurable goal

Increase aided awareness among first-year students from 20% to 40% within eight weeks, using a comparable survey.