# What are the four functions represented by DRIP?

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/drip

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--drip/

Short exam answers with examples

### Practice question. What are the four functions represented by DRIP? [2 practice marks]

#### Answer

**Differentiate, Reinforce (or Remind), Inform and Persuade.** They are communication functions, not a compulsory chronological sequence.

#### Illustrative example · A refill bottle

Differentiate through its supported refill design; reinforce recognition with consistent packaging; inform about refill locations; persuade through a relevant value proposition.