# Differentiate line extension and brand extension.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/line

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--line/

Short exam answers with examples

### Practice question. Differentiate line extension and brand extension. [2 practice marks]

#### Answer

A **line extension** adds a variant in the existing category. A **brand extension** uses the existing brand name in a different product category.

#### Illustrative example · Fictional FreshLeaf

FreshLeaf lemon tea added to its tea range is a line extension. FreshLeaf kettles take the brand from tea into appliances and are a brand extension.