# Explain the five Ms used in the course’s media mix.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/media-five-ms

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--media-five-ms/

Short exam answers with examples

### Practice question. Explain the five Ms used in the course’s media mix. [3 practice marks]

#### Answer

The five Ms are Markets (target groups and geography), Money (budget and allocation), Media (channels and vehicles), Mechanics (format, size and placement requirements) and Methodology (selection and scheduling to achieve exposure objectives). They make the media strategy specific enough to execute.

#### Illustrative example · A local sports event

Markets: nearby students. Money: a fixed hypothetical budget. Media: campus posters plus local digital placements. Mechanics: readable poster size and a short captioned video. Methodology: reminders concentrated before registration closes.