# Explain the four stages in developing a media plan.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/media-process

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--media-process/

Short exam answers with examples

### Practice question. Explain the four stages in developing a media plan. [3 practice marks]

#### Answer

1. Analyse the market and identify the target audience.
2. Set measurable media objectives for audience, place, timing and exposure.
3. Develop and implement a suitable mix and schedule.
4. Evaluate media delivery and its contribution to communication objectives; improve the next plan.

#### Illustrative example · Museum student programme

A hypothetical plan aims to reach 60% of eligible nearby students during four weeks. After running the plan, compare deduplicated reach with that goal, then measure student understanding and registrations separately. A high impression count does not automatically mean high attendance.