# Differentiate continuous, flighting and pulsing schedules.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/media-schedule

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--media-schedule/

Short exam answers with examples

### Practice question. Differentiate continuous, flighting and pulsing schedules. [3 practice marks]

#### Answer

| Schedule | Advertising activity | Main implication |
| --- | --- | --- |
| Continuous | Steady throughout | Maintains regular presence |
| Flighting | Active periods with zero-activity gaps | Concentrates resources |
| Pulsing | Continuous base plus stronger peaks | Combines presence with seasonal pressure |

#### Illustrative example · Three hypothetical products

A routine household item uses steady reminders; a seasonal winter event uses flights around ticket sales; a delivery service maintains a base all year and adds festival peaks. These examples explain suitability, not a documented company schedule.