# State two functions of media planning.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/media

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--media/

Short exam answers with examples

### Practice question. State two functions of media planning. [2 practice marks]

#### Answer

Media planning identifies suitable channels and vehicles for the target audience, and allocates delivery across budget, timing, reach and frequency requirements. Evaluation then compares delivery with objectives.

#### Illustrative example · Local class launch

Choose media used by nearby eligible students; concentrate placements before admissions close. National exposure may be wasteful for a single-location class.