# Explain AIDA with a suitable advertisement example.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/models-aida

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--models-aida/

Short exam answers with examples

### Practice question. Explain AIDA with a suitable advertisement example. [3 practice marks]

#### Answer

1. **A — Attention:** make the audience notice the message.
2. **I — Interest:** explain a relevant benefit.
3. **D — Desire:** build preference and motivation.
4. **A — Action:** state the required next step.

#### Illustrative example · A college workshop advertisement

Headline: “Build your first website” earns attention. A list of topics builds interest. A completed sample and beginner support build desire. “Register by Friday using this QR code” provides action.