# Explain the DRIP model with an example.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/models-drip

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--models-drip/

Short exam answers with examples

### Practice question. Explain the DRIP model with an example. [3 practice marks]

#### Answer

DRIP states four communication tasks: differentiate the offering, remind or reinforce it in memory, inform the audience and persuade it towards a desired response. A campaign may emphasise one or combine several depending on its objective.

#### Illustrative example · A refillable pen

Differentiate: replace the refill instead of the pen body. Remind: recognise the same pack on the shelf. Inform: show compatible refills and price. Persuade: explain the convenience and invite a purchase.