# Explain Maslow’s hierarchy with advertising examples.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/models-maslow

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--models-maslow/

Short exam answers with examples

### Practice question. Explain Maslow’s hierarchy with advertising examples. [3 practice marks]

#### Answer

| Need | Suitable appeal |
| --- | --- |
| Physiological | Food or water to meet a basic need |
| Safety | Protective equipment and tested safety |
| Belonging | Shared moments with friends or family |
| Esteem | Achievement and recognition |
| Self-actualisation | Learning and creative development |

#### Real campaign · Share a Coke

Coca-Cola introduced named packs in Australia in 2011. The invitation to share connected the drink with personal relationships. In an exam, explain that connection as a teaching interpretation of the campaign; do not claim the company formally used a particular classroom model.

[Campaign / case source ↗](https://www.coca-colacompany.com/about-us/history/how-a-campaign-got-its-start-down-under)