# Distinguish flighting and pulsing.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/schedule

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--schedule/

Short exam answers with examples

### Practice question. Distinguish flighting and pulsing. [2 practice marks]

#### Answer

**Flighting** alternates active advertising periods with gaps. **Pulsing** maintains a continuing base level with heavier bursts at selected times.

#### Illustrative example · A seasonal offer

A campaign running only before two festivals uses flights. A brand advertising all year but increasing weight before festivals uses pulsing.