# Explain the review of a marketing plan before advertising.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/strategy-brief

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--strategy-brief/

Short exam answers with examples

### Practice question. Explain the review of a marketing plan before advertising. [3 practice marks]

#### Answer

1. Describe the product and its useful benefit.
2. Assess the market, competitors and current customer evidence.
3. Identify the source of business: new users, switching users or existing users.
4. Specify marketing objectives and prepare a brief to guide communication and media decisions.

#### Illustrative example · Reusable bottle launch

Describe the bottle, identify students who carry water, assess competitors and campus refill availability, choose new users as the initial source of business, and set a realistic trial objective. An ad alone will not solve the absence of refill stations.