# Explain the five-step strategic planning process.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/strategy-five-steps

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--strategy-five-steps/

Short exam answers with examples

### Practice question. Explain the five-step strategic planning process. [3 practice marks]

#### Answer

1. Select an audience consistent with marketing objectives.
2. Study how that audience makes the purchase decision.
3. Define a relevant and distinctive brand position.
4. Develop a message around specified communication effects.
5. Select media and scheduling that deliver the message effectively within resources.

#### Illustrative example · A campus bicycle-repair service

Target students who already cycle; identify doubts about reliability; position the service around transparent repair estimates; demonstrate the inspection process; use cycling-group messages and notices near cycle parking. Each choice follows the original audience and problem.