# Explain mediation of reality in advertising.

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/papers/m2-questions/theories-mediation

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/papers/m2-questions--theories-mediation/

Short exam answers with examples

### Practice question. Explain mediation of reality in advertising. [3 practice marks]

#### Answer

The theory views advertising as a constructed representation of reality. Advertisers select scenes, characters and symbols that associate a product with a particular version of life. Viewers may use those representations to form expectations, although the advertisement is not a complete or neutral account of reality.

#### Illustrative example · A cleaning-product film

A thirty-second film may show a spotless kitchen and an instant solution. The real task involves time, effort and product limitations that the edited narrative may omit. Identify the selection of reality, not just the product.