# Essential vocabulary

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/read/essentials

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/read-chapter/essentials/

Short prerequisites for the M2 portion

1. [Message, audience, medium and response](https://deep-learning-study-room.vercel.app/read/apr/m2/read/essentials--communication/)
2. [Marketing, advertising, promotion and PR](https://deep-learning-study-room.vercel.app/read/apr/m2/read/essentials--marketing/)
3. [Objective, strategy, tactic and result](https://deep-learning-study-room.vercel.app/read/apr/m2/read/essentials--objectives/)