# Unit 3.3–3.4 · Strategic planning

Subject: Advertising and Public Relations

Exam: M2

Reader: https://deep-learning-study-room.vercel.app/apr/#m2/read/strategy

Canonical: https://deep-learning-study-room.vercel.app/read/apr/m2/read-chapter/strategy/

M2 notes pp15–20

1. [Review the marketing plan before creating the ad](https://deep-learning-study-room.vercel.app/read/apr/m2/read/strategy--brief/)
2. [The complete five-step strategic planning process](https://deep-learning-study-room.vercel.app/read/apr/m2/read/strategy--five-steps/)
3. [Selecting and profiling the target audience](https://deep-learning-study-room.vercel.app/read/apr/m2/read/strategy--target/)
4. [Five roles in a purchase decision](https://deep-learning-study-room.vercel.app/read/apr/m2/read/strategy--roles/)
5. [Four communication effects](https://deep-learning-study-room.vercel.app/read/apr/m2/read/strategy--effects/)
6. [Recognition, recall, involvement and motivation](https://deep-learning-study-room.vercel.app/read/apr/m2/read/strategy--recognition/)