# Gross Rating Points

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/formulas/facts/grp

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/formulas/facts--grp/

M2 and TEE · media measures

Exam-answer use: Reach, Frequency and Message Weight were asked together in May 2026 Q4(a) [10 marks], with calculation examples. The links below distinguish faculty-note examples from extra drills.

## Formula



$$
\operatorname{GRP}=R_{\%}\times\bar f=\frac{I}{N}\times100
$$



Use reach as the percentage number, such as 60, not its decimal 0.60. GRP is gross delivery relative to a target universe; it can exceed 100 because exposures repeat. It does not mean that more than 100% of people were reached.

#### Illustrative example · Read the calculation in words

60% reach × 4 average exposures = 240 GRPs. The same 60% of the target may account for all those exposures.

## Complete worked solutions

- [Optional authored drill 1](https://deep-learning-study-room.vercel.app/read/apr/tee/practice/numbers--grp1/)
- [Faculty-note worked example 2](https://deep-learning-study-room.vercel.app/read/apr/tee/practice/numbers--grp2/)
- [Optional authored drill 3](https://deep-learning-study-room.vercel.app/read/apr/tee/practice/numbers--grp3/)
- [Optional authored drill 4](https://deep-learning-study-room.vercel.app/read/apr/tee/practice/numbers--reverse-grp/)
- [Optional authored drill 5](https://deep-learning-study-room.vercel.app/read/apr/tee/practice/numbers--ratings/)