# 2022-12-02 · Semester V final

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2022-12-02

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers-chapter/paper-2022-12-02/

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. [Q1A · Explain the definition of online communication and illustrate the requirements for online communication](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q1a/)
2. [Q1B · Explain the definition of promotion and distinguish it from advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q1b/)
3. [Q1C · Explain the challenges in media planning](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q1c/)
4. [Q1D · Explain the Importance of Public Relations](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q1d/)
5. [Q2A · Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q2a/)
6. [Q2B · Discuss the tools available under marketing mix for advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q2b/)
7. [Q3A · Discuss the benefits of strategic planning](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q3a/)
8. [Q3B · Explain the steps involved in the media planning process](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q3b/)
9. [Q4A · Discuss the different types of PR](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q4a/)
10. [Q4B · Explain any five emerging trends in PR](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q4b/)
11. [Q5A · Explain the following models used in advertising: (i) DAGMAR and (ii) Ehrenburg](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q5a/)
12. [Q5B · Differentiate between electronic media and digital media](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q5b/)
13. [Q6A · Discuss the types of communication](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q6a/)
14. [Q6B · “PR activities aim to earn public understanding and acceptance to gain public support.” Explain the statement in relation to the importance of planning for PR campaigns](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q6b/)
15. [Q7 · Discuss the Case Study of Royal Enfield: (i) Discuss the case study completely. (ii) Justify the important principles which helped to increase the sales and reputation of the brand using public relations instead of advertising, with your comments](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q7/)