# 2023-02-08 · Semester V re-exam

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2023-02-08

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers-chapter/paper-2023-02-08/

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. [Q1A · Explain the definition of communication and illustrate its importance](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q1a/)
2. [Q1B · Explain the needs of advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q1b/)
3. [Q1C · Explain the concept of Brand Management](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q1c/)
4. [Q1D · Explain the objectives of Public Relations](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q1d/)
5. [Q2A · Explain the concept of Outdoor Advertising and discuss the emerging Technologies in Outdoor Advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q2a/)
6. [Q2B · Discuss the theories of advertising giving appropriate examples](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q2b/)
7. [Q3A · Discuss the five steps of the strategic planning process](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q3a/)
8. [Q3B · Explain the various types of brands](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q3b/)
9. [Q4A · Discuss the various steps of the PR process](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q4a/)
10. [Q4B · Explain any five tools used in media relations](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q4b/)
11. [Q5A · Explain the following models used in advertising: (i) AIDA and (ii) DRIP](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q5a/)
12. [Q5B · Differentiate between print media and electronic media](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q5b/)
13. [Q6A · Discuss the levels of Communication](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q6a/)
14. [Q6B · Discuss the importance of planning for social and commercial PR campaigns](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q6b/)
15. [Q7 · Discuss the Case Study of Nike Ad for the 2012 Olympics by explaining the following: (i) Discuss the case study completely. (ii) Justify all important principles which helped to increase the sales and reputation of the brand, with your comments](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q7/)