# 2023-05-05 · Semester VI final

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2023-05-05

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers-chapter/paper-2023-05-05/

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. [Q1A · Explain the various types of Brands](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q1a/)
2. [Q1B · Explain the definition of promotion and distinguish it from advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q1b/)
3. [Q1C · Explain the definition of communication and illustrate its importance](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q1c/)
4. [Q1D · Explain the Importance of Public Relations](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q1d/)
5. [Q2 · Explain the concept of Outdoor Advertising and discuss the emerging technologies in outdoor advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q2/)
6. [Q3 · Discuss the various steps of PR process](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q3/)
7. [Q4 · Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q4/)
8. [Q5 · Explain the two models DRIP and AIDA](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q5/)
9. [Q6 · Discuss the importance of planning social and commercial PR campaigns](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q6/)
10. [Q7 · Discuss the case study of Nike Ad for the 2012 Olympics: (i) Explain the case study completely. (ii) Justify all the important principles which helped to increase the sales and reputation of the brand, with comments](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q7/)