# 2024-05-02 · Semester VI final

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2024-05-02

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers-chapter/paper-2024-05-02/

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. [Q1A · Explain the Aspects of Communication](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q1a/)
2. [Q1B · Discuss the Need of Advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q1b/)
3. [Q1C · Explain the Concept of Brand Positioning](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q1c/)
4. [Q1D · Discuss the Concept of Public Relations along with its advantages](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q1d/)
5. [Q2A · Illustrate the Types of Communication](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q2a/)
6. [Q2B · Discuss the Emerging Trends in Outdoor Advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q2b/)
7. [Q3A · Discuss the steps involved in Review of Marketing Plan](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q3a/)
8. [Q3B · Explain any five Emerging Trends in PR](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q3b/)
9. [Q4A · Discuss the reasons why media planning has become a complex function](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q4a/)
10. [Q4B · Explain the DAGMAR (ACCA) and Ehrenberg (ATRN) Models of advertising by giving appropriate examples](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q4b/)
11. [Q5A · Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Hidden Message](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q5a/)
12. [Q5B · Discuss the Budgeting for PR Campaign along with the different parts of the budget](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q5b/)
13. [Q6A · Differentiate between Public Relations and Advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q6a/)
14. [Q6B · Illustrate the Theories of Media Planning](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q6b/)
15. [Q7 · Discuss the Case Study of Tata-Nano by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q7/)