# 2024-07-04 · Semester VI re-exam

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2024-07-04

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers-chapter/paper-2024-07-04/

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. [Q1A · Explain the Importance and Necessity of Communication](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q1a/)
2. [Q1B · Discuss Classification of Advertising based on Area Coverage](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q1b/)
3. [Q1C · Explain the Concept of Brand Equity](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q1c/)
4. [Q1D · Explain the concept of Public Relations and discuss its need](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q1d/)
5. [Q2A · Illustrate the Levels of Communication](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q2a/)
6. [Q2B · Discuss the Classification of Advertising based on Audience and give examples of each type](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q2b/)
7. [Q3A · Discuss the steps of Strategic Planning Process](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q3a/)
8. [Q3B · Discuss the concept of Public Relations along with the various steps of PR Process](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q3b/)
9. [Q4A · Discuss the reasons why media planning has become a complex function](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q4a/)
10. [Q4B · Explain the AIDA and DRIP Models of advertising by giving appropriate examples](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q4b/)
11. [Q5A · Explain the following theories of advertising with appropriate examples: (i) Imitative Desire (ii) Shifting Loyalties](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q5a/)
12. [Q5B · Discuss the Objectives of PR Campaign](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q5b/)
13. [Q6A · Differentiate between Public Relations and Marketing](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q6a/)
14. [Q6B · Illustrate the Stages of Media Planning](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q6b/)
15. [Q7 · Discuss the Case Study of Jio’s Market Entry by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q7/)