# 2025-05-13 · Semester VI final / re-exam

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2025-05-13

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers-chapter/paper-2025-05-13/

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. [Q1A · Explain the Necessity of Communication](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q1a/)
2. [Q1B · Classify the Advertising based on Stage of Advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q1b/)
3. [Q1C · Explain Media Concentration Theory and Media Wave Theory used for media planning strategies](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q1c/)
4. [Q1D · Discuss the Importance of Public Relations](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q1d/)
5. [Q2A · Illustrate the types of communication in detail with examples](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q2a/)
6. [Q2B · Discuss the need of outdoor advertising and explain the emerging trends](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q2b/)
7. [Q3A · Discuss the concept of Brand Management elaborately explaining the Challenges in Brand Management](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q3a/)
8. [Q3B · Explain the Advantages and Disadvantages of Public Relations](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q3b/)
9. [Q4A · Discuss Brand Development Index and Category Development Index, stating the various combinations of high and low values and their interpretation](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q4a/)
10. [Q4B · Analyse Maslow’s Hierarchy Model of advertising by giving appropriate examples and drawing the pyramid indicating stages of needs](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q4b/)
11. [Q5A · Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q5a/)
12. [Q5B · Discuss the Tools of Public Relations](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q5b/)
13. [Q6A · Explain the Objective of PR Campaign](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q6a/)
14. [Q6B · Illustrate the Steps Involved in Review of a Marketing Plan before strategic planning](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q6b/)
15. [Q7 · Discuss the Case Study of Airtel by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q7/)