# 2025-12-11 · Final examination

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2025-12-11

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers-chapter/paper-2025-12-11/

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

1. [Q1A · Explain the ‘Levels of Communication.’](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q1a/)
2. [Q1B · Classify the Advertising based on ‘Functions of Advertising.’](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q1b/)
3. [Q1C · Explain the ‘Importance of Media Planning.’](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q1c/)
4. [Q1D · Illustrate the Concepts- ‘PR Agency’ and ‘Publicity.’](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q1d/)
5. [Q2A · Illustrate any five ‘Barriers of Communication.’](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q2a/)
6. [Q2B · Identify the ‘Emerging Trends in Outdoor Advertising.’](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q2b/)
7. [Q3A · Analyse elaborately the concepts of ‘Brand Equity’ and ‘Brand Positioning.’](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q3a/)
8. [Q3B · Explain the ‘Objectives of PR.’](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q3b/)
9. [Q4A · Explain the steps for reviewing the marketing plan before start of strategic planning](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q4a/)
10. [Q4B · Analyse the ‘AIDA’ and ‘Ehrenberg (ATRN)’ Models of advertising by giving appropriate examples](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q4b/)
11. [Q5A · Analyse the following theories of advertising with appropriate examples: (i) Magic of the Meaning (ii) Imitative Desire](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q5a/)
12. [Q5B · Identify the ‘Types of Public Relations.’](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q5b/)
13. [Q6A · Summarize the ‘Budgeting for PR’ discussing the components of PR budget](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q6a/)
14. [Q6B · Summarize the ‘Steps Involved in Review of a Marketing Plan’ before strategic planning](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q6b/)
15. [Q7 · Critically discuss the ‘Case Study of Nike Ad for the 2012 Olympics’ by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q7/)