# Q3B · Explain the Types of Public Relations

Subject: Advertising and Public Relations

Exam: TEE

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Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

### 2023-12-05 · Q3B · Previous-paper question. Explain the Types of Public Relations. [10 marks]

#### Answer

**Definition.** Types of public relations are defined by the relationships and issues they address.

**In simple words.** Audience badli toh concern aur communication method bhi badlega.

## Understand it step by step

1. **Employee / internal relations:** explain change, listen to staff and enable meaningful feedback.
2. **Media relations:** provide accurate, relevant information and respond to journalists.
3. **Community relations:** engage people affected by operations and address local concerns.
4. **Investor relations:** communicate relevant business information consistently and responsibly within applicable disclosure requirements.
5. **Government / public affairs:** maintain appropriate dialogue about policy and public issues; disclose representation rather than hiding it.
6. **Consumer, issues and crisis relations:** resolve concerns, anticipate emerging risks and communicate during disruption. These functions often overlap.

## See it in use

#### Illustrative example · A transport company changes a route

Passengers need clear route information; employees need operating instructions; local residents may raise access concerns; journalists need verified facts. One generic message cannot answer every group’s question.

## One organisation, different relationships

| Type | Concern and suitable action | Illustrative application |
| --- | --- | --- |
| Employee relations | Staff need accurate internal information and a route to raise concerns before rumours replace facts. | Before a route change, brief drivers about schedules and ask what operational problems they foresee. |
| Media relations | Journalists need verified facts, useful background and timely answers; they retain editorial independence. | Provide the revised route map and answer questions about the reasons for change. |
| Community relations | Local residents may be affected even when they are not customers. Listening must influence decisions where appropriate. | Meet residents about access to a school or hospital and explain how concerns will be assessed. |
| Investor relations | Investors need consistent, accurate information about organisational performance and direction. | Explain the business rationale and material consequences through authorised disclosures. |
| Government relations / public affairs | Public authorities and policy stakeholders need relevant information about compliance and public consequences. | Discuss required permissions and service obligations through appropriate channels. |
| Consumer relations | Users need access information, complaint handling and evidence that feedback is considered. | Provide an accessible route notice and a helpline for passengers affected by the change. |
| Crisis communication | During a serious disruption, affected publics need verified facts, useful actions and updates. | After a service interruption, acknowledge its effects and give confirmed arrangements without guessing the cause. |

These categories overlap. A crisis may involve employees, passengers, residents, journalists and authorities simultaneously. The type is identified by the relationship or problem; the tool is the activity used, such as a briefing, newsletter or press release. Do not list “newsletter” as if it were a public.