# Q1A · Explain the Aspects of Communication

Subject: Advertising and Public Relations

Exam: TEE

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Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

Q1 has four compulsory short parts totalling 20 marks; 5 marks per part is the equal preparation allocation where individual marks are not printed.

### 2024-05-02 · Q1A · Previous-paper question. Explain the Aspects of Communication. [5 marks]

#### Answer

Communication can be studied from technical, psychological, social, cultural and political perspectives. A technical view examines channels and transmission; a psychological view examines perception and attention; social and cultural views examine shared meaning and relationships; a political view examines power and influence. In communication studies, a film, song or image can be read as a “text”, meaning an interpretable message rather than only printed words.

#### Illustrative example · One public-service film

An engineer may examine its delivery, a psychologist its attention cues, and a social researcher its representation of different groups. These are different analytical aspects of the same message.

**Definition.** Communication is the process through which a sender encodes a message, sends it through a channel and receives an interpreted response from an audience.

**In simple words.** Brand kuch kehna chahta hai; audience uska meaning samajhti hai. Beech ka medium aur noise result badal sakte hain.

Swipe across the diagram to read its labels ↔

![Communication: meaning must reach the audience](https://deep-learning-study-room.vercel.app/apr/fig/communication.8f211923a1.svg)

Diagram: Communication: meaning must reach the audience. Labels: Communication: meaning must reach the audience | Communication: meaning must reach the audience | 1. Sender and encoding | Choose words, images and sound for the | intended meaning. | 2. Message and channel | Send the message through a suitable medium. | 3. Receiver and decoding | The audience interprets it using context and | experience. | 4. Feedback | Responses show what was understood; noise | can interrupt any link.

Message, audience, medium and response — follow the labels in order.

## Understand it step by step

1. **Sender:** the organisation communicates a purpose, such as introducing a refill bottle. Encoding converts that purpose into words, pictures and sound.
2. **Message and medium:** the message is the meaning; the medium carries it. “Refill to reduce packaging” is a message; a newspaper or video platform is a medium.
3. **Receiver and decoding:** the audience interprets the signs using language, experience and context. A technical word can be understood differently by different groups.
4. **Noise and feedback:** clutter, poor sound, confusing wording or distrust can interrupt meaning. Questions, recall research and responses help the sender assess what was understood.

## See it in use

#### Illustrative example · College blood-donation drive

The college is the sender; “register for Saturday’s drive” is the message; a poster is the medium; students are receivers. A clear date and registration link reduce confusion. Registrations are one form of response.