# Q1B · Classify the Advertising based on Stage of Advertising

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2025-05-13/q1b

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q1b/

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

### 2025-05-13 · Q1B · Previous-paper question. Classify the Advertising based on Stage of Advertising. [5 marks]

#### Answer

Stage-based classification follows the task across the life of a category or brand: pioneering/informative, competitive/persuasive and retentive/reminder advertising.

| Stage | Task | Illustration |
| --- | --- | --- |
| Pioneering | Explain a new category or offering | Show what a new kind of service does |
| Competitive | Build preference among alternatives | Explain a supported differentiating benefit |
| Retentive | Maintain familiarity and repeat behaviour | Remind existing users of a recognised brand |

#### Illustrative example · A service over time

At launch, explain the service. As alternatives appear, explain the difference. Once established, use relevant reminders while keeping the product experience satisfactory.