# Q7 · Discuss the Case Study of Airtel by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2025-05-13/q7

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q7/

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

Archive copies conflict on Q7: one prints 10 and another corrects it to 20 by hand. The displayed 20 preparation marks follow the equal-question instruction and 100-mark attempt rule; they are not an unambiguous printed allocation.

### 2025-05-13 · Q7 · Previous-paper question. Discuss the Case Study of Airtel by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome. [20 preparation marks]

#### Answer

## 1. Background and communication problem

#### Real case anchor · Airtel: Open Network and transparency

Airtel announced its Open Network initiative in 2016 under Project Leap, providing information about network coverage and site deployment. This is a verified example for discussing transparency and service-related PR.

[Campaign / case source ↗](https://www.airtel.in/press-release/06-2016/airtel-announces-open-network-initiative-under-project-leap)

## 2. Strategy and application of concepts

1. **Background:** Network quality is a central concern for telecom customers. A credible response requires both service improvement and understandable information.
2. **PR approach:** Sharing relevant network information can respond to customer uncertainty and enable questions. The purpose is relationship management around service, not merely a brand slogan.
3. **Audience and channels:** Customers need practical coverage information; journalists need a factual explanation; staff need consistent answers; relevant authorities have a distinct oversight role.
4. **Supporting action:** A transparency tool must use accurate information and be accompanied by the promised operational work. A map alone does not improve service.
5. **Evaluation:** Assess whether information is accessible, understood and useful, alongside independently appropriate service-quality measures.
6. **Application:** The case illustrates how communication and customer experience need alignment. Use it to explain credibility, digital channels and two-way engagement.

## 3. Outcome and what the evidence permits

The initiative and its information-sharing purpose are documented. A causal improvement in reputation or a specific sales increase is not established by the reviewed release.

## 4. Critical comments

1. The older paper says only “Case Study of Airtel” and does not identify a campaign. Open Network is a documented example, not a claim that it is definitely the same classroom case.
2. Do not treat a company announcement as independent proof that every location achieved the intended service quality.
3. Keep programme objectives separate from verified measured results.

## 5. Conclusion

The case is useful because it connects a defined audience need with a recognisable message and supporting action. A strong exam answer explains those connections and separates observed facts from assumptions about impact.

Swipe across the diagram to read its labels ↔

![A complete case answer](https://deep-learning-study-room.vercel.app/apr/fig/case-method.b335ec8f82.svg)

Diagram: A complete case answer. Labels: A complete case answer | A complete case answer | 1. Facts | Name the event/campaign and verified context. | 2. Concept | Select the theory or planning principle that fits. | 3. Application | Point to the exact feature that illustrates it. | 4. Critical comment | Explain limits, alternatives and evidence needed.

Use the case facts to justify the concept, then evaluate the explanation.