# Q6A · Summarize the ‘Budgeting for PR’ discussing the components of PR budget

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2025-12-11/q6a

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q6a/

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

### 2025-12-11 · Q6A · Previous-paper question. Summarize the ‘Budgeting for PR’ discussing the components of PR budget. [10 marks]

#### Answer

**Definition.** A PR budget estimates the resources required to carry out a defined programme and evaluate its results. Media selection chooses channels suited to the publics and communication task.

**In simple words.** Objective se tasks nikalo; tasks se realistic cost nikalo.

## Understand it step by step

1. **Select publics and channels:** employee concerns may need internal dialogue; a public announcement may need a newsroom, briefing and accessible public updates. Earned media is sought, not bought or guaranteed.
2. **Research and planning:** surveys, interviews, analysis and strategy require time and resources.
3. **People and production:** include agency/staff time, writing, design, translation, photography, captions and accessible formats.
4. **Execution:** venues, logistics, travel, briefings, digital distribution and any explicitly paid placements.
5. **Evaluation and contingency:** monitoring, outcome measurement and a justified reserve are part of the plan. Separate actual spending from estimates and explain assumptions.
6. **Method:** an objective-and-task approach costs the work needed for the objective. Simply spending what is left may underfund essential listening or evaluation.

## See it in use

#### Illustrative example · Illustrative ₹50,000 programme

Research ₹8,000 + content/accessibility ₹12,000 + event/logistics ₹15,000 + distribution ₹5,000 + evaluation ₹5,000 + contingency ₹5,000 = ₹50,000. These are teaching estimates, not supplier quotations. The plan still needs the audience, purpose and timing for each cost.