# Q6A · Explain the ‘Media Selection and Budgeting for Public Relations Campaign.’

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-2026-07-11/q6a

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Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

### 2026-07-11 · Q6A · Previous-paper question. Explain the ‘Media Selection and Budgeting for Public Relations Campaign.’ [10 marks]

#### Answer

## Part 1: media selection for the PR campaign

1. **Identify the public and the task:** ask who needs information, consultation or support. Employees, neighbours, journalists and customers may require different routes.
2. **Check access and credibility:** choose channels people can use and regard as relevant. Provide suitable language, captions, readable formats or offline access where needed.
3. **Match the message and feedback need:** a complex issue may require a briefing and a written explanation; a concern requiring dialogue needs a way to ask and answer questions. A short announcement alone may be insufficient.
4. **Coordinate timing and control:** brief staff and spokespeople, maintain an accurate website or newsroom, and offer journalists clear information. Earned news coverage is independently decided and cannot be guaranteed.
5. **Plan measurement:** check whether the selected public received and understood the information. Keep delivery counts separate from trust, participation and other outcomes.

#### Illustrative example · Fictional factory change: select a useful mix

Before changing delivery hours, the factory consults affected neighbours, briefs employees, publishes an accessible timetable and provides a contact route. A media briefing explains the decision publicly. Each channel has a defined public and purpose; a general social-media post alone would not replace consultation.

## Part 2: budget the selected programme

**Definition.** A PR budget estimates the resources required to carry out a defined programme and evaluate its results. Media selection chooses channels suited to the publics and communication task.

**In simple words.** Objective se tasks nikalo; tasks se realistic cost nikalo.

## Understand it step by step

1. **Select publics and channels:** employee concerns may need internal dialogue; a public announcement may need a newsroom, briefing and accessible public updates. Earned media is sought, not bought or guaranteed.
2. **Research and planning:** surveys, interviews, analysis and strategy require time and resources.
3. **People and production:** include agency/staff time, writing, design, translation, photography, captions and accessible formats.
4. **Execution:** venues, logistics, travel, briefings, digital distribution and any explicitly paid placements.
5. **Evaluation and contingency:** monitoring, outcome measurement and a justified reserve are part of the plan. Separate actual spending from estimates and explain assumptions.
6. **Method:** an objective-and-task approach costs the work needed for the objective. Simply spending what is left may underfund essential listening or evaluation.

## See it in use

#### Illustrative example · Illustrative ₹50,000 programme

Research ₹8,000 + content/accessibility ₹12,000 + event/logistics ₹15,000 + distribution ₹5,000 + evaluation ₹5,000 + contingency ₹5,000 = ₹50,000. These are teaching estimates, not supplier quotations. The plan still needs the audience, purpose and timing for each cost.