# Unit 2 · Advertising theories, models and classifications — every PYQ

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-guide/unit-2-pyqs

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-guide--unit-2-pyqs/

Actual papers matched to current syllabus

Each row links directly to its full question and answer. The marks belong to the **whole listed part**; a question with two or more topics has no invented split between them. Cross-unit questions appear once under their primary unit here, with all unit tags visible.

## Latest four sittings

| Question and solution | Marks | Full question | Topic / unit cross-reference | Coverage |
| --- | --- | --- | --- | --- |
| [2026-07-11 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-07-11--q1b/) | Not printed (5 for preparation) | Discuss the ‘Emerging technologies for the outdoor advertising.’ | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| [2026-07-11 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-07-11--q2b/) | 10 | Explain the ‘Concept of Advertising’ and elaborate its need. | Advertising concept and need Units 2 · theory | Solved |
| [2026-07-11 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-07-11--q4b/) | 10 | Discuss the ‘Maslow’s Model of Hierarchy of Needs’ used as an advertising model with a sketch of Maslow’s pyramid for hierarchy of needs. | Maslow hierarchy of needs Units 2 · theory | Solved |
| [2026-07-11 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-07-11--q5a/) | 10 | Explain the following theories of advertising: (i) The Magic of the Meaning (ii) Shifting Loyalties | Magic of meaning Shifting loyalties Advertising theories Units 2 · theory | Solved |
| [2026-05-16 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-05-16--q1b/) | 5 | Explain the ‘Need of Advertising.’ | Advertising concept and need Units 2 · theory | Solved |
| [2026-05-16 · Q2A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-05-16--q2a/) | 10 | Explain the concept of ‘Outdoor Advertising’ and discuss the ‘Emerging Trends’ in this type of Advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| [2026-05-16 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-05-16--q2b/) | 10 | Classify the advertisements based on area coverage by giving appropriate examples. | Advertising by geographic coverage Units 2 · theory | Solved |
| [2026-05-16 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-05-16--q4b/) | 10 | Discuss the ‘AIDA Model’ used in advertising giving appropriate examples. | AIDA Units 2 · theory | Solved |
| [2026-05-16 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-05-16--q5a/) | 10 | Explain the following theories of advertising: (i) Mediation of Reality (ii) Shifting Loyalties | Mediation of reality Shifting loyalties Advertising theories Units 2 · theory | Solved |
| [2026-02-12 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-02-12--q1b/) | Not printed (5 for preparation) | Classify the Advertising based on ‘Media used for Advertising’ and explain the same. | Advertising classification by media Print / electronic / digital media formats Units 2, 3 · theory | Solved |
| [2026-02-12 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-02-12--q2b/) | 10 | Identify the ‘Types of Marketing Tools’ available in marketing mix. | Marketing mix and promotion tools Units 2 · theory | Solved |
| [2026-02-12 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-02-12--q4b/) | 10 | Analyse the ‘DAGMAR’ and ‘DRIP’ Models of advertising by giving appropriate examples. | DRIP DAGMAR Units 2 · theory | Solved |
| [2026-02-12 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-02-12--q5a/) | 10 | Analyse the following theories of advertising with appropriate examples: (i) Hidden Message (ii) Shifting Loyalties | Hidden message Shifting loyalties Advertising theories Units 2 · theory | Solved |
| [2025-12-11 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q1b/) | Not printed (5 for preparation) | Classify the Advertising based on ‘Functions of Advertising.’ | Advertising by function Units 2 · theory | Solved |
| [2025-12-11 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q2b/) | 10 | Identify the ‘Emerging Trends in Outdoor Advertising.’ | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| [2025-12-11 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q4b/) | 10 | Analyse the ‘AIDA’ and ‘Ehrenberg (ATRN)’ Models of advertising by giving appropriate examples. | AIDA Ehrenberg Units 2 · theory | Solved |
| [2025-12-11 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q5a/) | 10 | Analyse the following theories of advertising with appropriate examples: (i) Magic of the Meaning (ii) Imitative Desire | Magic of meaning Imitative desire Advertising theories Units 2 · theory | Solved |

## Older sittings

| Question and solution | Marks | Full question | Topic / unit cross-reference | Coverage |
| --- | --- | --- | --- | --- |
| [2025-05-13 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q1b/) | 5 | Classify the Advertising based on Stage of Advertising. | Pioneering, competitive and retentive stages Units 2 · theory | Solved |
| [2025-05-13 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q2b/) | 10 | Discuss the need of outdoor advertising and explain the emerging trends. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| [2025-05-13 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q4b/) | 10 | Analyse Maslow’s Hierarchy Model of advertising by giving appropriate examples and drawing the pyramid indicating stages of needs. | Maslow hierarchy of needs Units 2 · theory | Solved |
| [2025-05-13 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q5a/) | 10 | Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties. | Mediation of reality Shifting loyalties Advertising theories Units 2 · theory | Solved |
| [2025-02-25 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-02-25--q1b/) | 5 | Classify the Advertising based on Media used for Advertising. | Advertising classification by media Print / electronic / digital media formats Units 2, 3 · theory | Solved |
| [2025-02-25 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-02-25--q2b/) | 10 | Discuss the Concept of Marketing Mix along with different types of marketing tools available in marketing mix. | Marketing mix and promotion tools Units 2 · theory | Solved |
| [2025-02-25 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-02-25--q4b/) | 10 | Explain the AIDA and Ehrenberg (ATRN) Models of advertising by giving appropriate examples. | AIDA Ehrenberg Units 2 · theory | Solved |
| [2025-02-25 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-02-25--q5a/) | 10 | Explain the following theories of advertising with appropriate examples: (i) Magic of Meaning (ii) Hidden Message. | Magic of meaning Hidden message Advertising theories Units 2 · theory | Solved |
| [2024-12-11 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-12-11--q1b/) | 5 | Classify the Advertising based on Types of Audience. | Advertising by audience Units 2 · theory | Solved |
| [2024-12-11 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-12-11--q2b/) | 10 | Discuss the Emerging Trends in Outdoor Advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| [2024-12-11 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-12-11--q4b/) | 10 | Explain the DRIP and DAGMAR Models of advertising by giving appropriate examples. | DRIP DAGMAR Units 2 · theory | Solved |
| [2024-12-11 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-12-11--q5a/) | 10 | Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties. | Mediation of reality Shifting loyalties Advertising theories Units 2 · theory | Solved |
| [2024-07-04 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q1b/) | 5 | Discuss Classification of Advertising based on Area Coverage. | Advertising by geographic coverage Units 2 · theory | Solved |
| [2024-07-04 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q2b/) | 10 | Discuss the Classification of Advertising based on Audience and give examples of each type. | Advertising by audience Units 2 · theory | Solved |
| [2024-07-04 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q4b/) | 10 | Explain the AIDA and DRIP Models of advertising by giving appropriate examples. | AIDA DRIP Units 2 · theory | Solved |
| [2024-07-04 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q5a/) | 10 | Explain the following theories of advertising with appropriate examples: (i) Imitative Desire (ii) Shifting Loyalties. | Imitative desire Shifting loyalties Advertising theories Units 2 · theory | Solved |
| [2024-05-02 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q1b/) | 5 | Discuss the Need of Advertising. | Advertising concept and need Units 2 · theory | Solved |
| [2024-05-02 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q2b/) | 10 | Discuss the Emerging Trends in Outdoor Advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| [2024-05-02 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q4b/) | 10 | Explain the DAGMAR (ACCA) and Ehrenberg (ATRN) Models of advertising by giving appropriate examples. | DAGMAR Ehrenberg Units 2 · theory | Solved |
| [2024-05-02 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q5a/) | 10 | Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Hidden Message. | Mediation of reality Hidden message Advertising theories Units 2 · theory | Solved |
| [2023-12-05 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-12-05--q1b/) | 5 | Discuss the Emerging technologies for the outdoor advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| [2023-12-05 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-12-05--q2b/) | 10 | Explain the Concept of Advertising and elaborate its need. | Advertising concept and need Units 2 · theory | Solved |
| [2023-12-05 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-12-05--q4b/) | 10 | Discuss Maslow’s Model of Hierarchy of Needs used as an advertising model with a sketch of Maslow’s pyramid. | Maslow hierarchy of needs Units 2 · theory | Solved |
| [2023-12-05 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-12-05--q5a/) | 10 | Explain the following theories of advertising: (i) The Magic of the Meaning (ii) Shifting Loyalties. | Magic of meaning Shifting loyalties Advertising theories Units 2 · theory | Solved |
| [2023-07-06 · Q1A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-07-06--q1a/) | 5 | Explain the need of advertising. | Advertising concept and need Units 2 · theory | Solved |
| [2023-07-06 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-07-06--q1d/) | 5 | Discuss the tools available under marketing mix for advertising. | Marketing mix and promotion tools Units 2 · theory | Solved |
| [2023-07-06 · Q5](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-07-06--q5/) | 20 | Explain the two models used in Advertising. | Two advertising models: AIDA and DRIP choice Units 2 · theory | Solved |
| [2023-05-05 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q1b/) | 5 | Explain the definition of promotion and distinguish it from advertising. | Promotion mix and communication tools Units 2 · theory | Solved |
| [2023-05-05 · Q2](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q2/) | 20 | Explain the concept of Outdoor Advertising and discuss the emerging technologies in outdoor advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| [2023-05-05 · Q4](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q4/) | 20 | Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement. | Advertising by geographic coverage Units 2 · theory | Solved |
| [2023-05-05 · Q5](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q5/) | 20 | Explain the two models DRIP and AIDA. | AIDA DRIP Two advertising models: AIDA and DRIP choice Units 2 · theory | Solved |
| [2023-02-08 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q1b/) | 5 | Explain the needs of advertising. | Advertising concept and need Units 2 · theory | Solved |
| [2023-02-08 · Q2A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q2a/) | 10 | Explain the concept of Outdoor Advertising and discuss the emerging Technologies in Outdoor Advertising. | Outdoor advertising and emerging technology Media format application Units 2, 3 · theory | Solved |
| [2023-02-08 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q2b/) | 10 | Discuss the theories of advertising giving appropriate examples. | Advertising theories Units 2 · theory | Solved |
| [2023-02-08 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q5a/) | 10 | Explain the following models used in advertising: (i) AIDA and (ii) DRIP. | AIDA DRIP Units 2 · theory | Solved |
| [2022-12-02 · Q1B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q1b/) | 5 | Explain the definition of promotion and distinguish it from advertising. | Promotion mix and communication tools Units 2 · theory | Solved |
| [2022-12-02 · Q2A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q2a/) | 10 | Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement. | Advertising by geographic coverage Units 2 · theory | Solved |
| [2022-12-02 · Q2B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q2b/) | 10 | Discuss the tools available under marketing mix for advertising. | Marketing mix and promotion tools Units 2 · theory | Solved |
| [2022-12-02 · Q5A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q5a/) | 10 | Explain the following models used in advertising: (i) DAGMAR and (ii) Ehrenburg. | DAGMAR Ehrenberg Units 2 · theory | Solved |