# Unit 4 · Public relations — every PYQ

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/papers/paper-guide/unit-4-pyqs

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-guide--unit-4-pyqs/

Actual papers matched to current syllabus

Each row links directly to its full question and answer. The marks belong to the **whole listed part**; a question with two or more topics has no invented split between them. Cross-unit questions appear once under their primary unit here, with all unit tags visible.

## Latest four sittings

| Question and solution | Marks | Full question | Topic / unit cross-reference | Coverage |
| --- | --- | --- | --- | --- |
| [2026-07-11 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-07-11--q1d/) | Not printed (5 for preparation) | Explain the concept of ‘Public Relations Campaign.’ | PR campaign planning, objectives and evaluation Units 4 · theory | Solved |
| [2026-07-11 · Q3B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-07-11--q3b/) | 10 | Explain the ‘Types of Public Relations.’ | Types of PR Units 4 · theory | Solved |
| [2026-07-11 · Q5B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-07-11--q5b/) | 10 | Discuss the various ‘Tools of Public Relations.’ | PR / media relations tools Units 4 · theory | Solved |
| [2026-07-11 · Q6A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-07-11--q6a/) | 10 | Explain the ‘Media Selection and Budgeting for Public Relations Campaign.’ | PR campaign budgeting and media selection Units 4 · theory | Solved |
| [2026-05-16 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-05-16--q1d/) | 5 | Explain the ‘Advantages of Public Relations.’ | Advantages of PR Units 4 · theory | Solved |
| [2026-05-16 · Q3B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-05-16--q3b/) | 10 | Explain the concept of ‘Public Relations along with the various steps of ‘PR Process.’ | PR process Units 4 · theory | Solved |
| [2026-05-16 · Q5B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-05-16--q5b/) | 10 | Discuss ANY FIVE ‘Emerging Trends Public Relations.’ | Emerging PR trends Units 4 · theory | Solved |
| [2026-05-16 · Q6A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-05-16--q6a/) | 10 | Explain the difference between ‘Public Relations and Advertising’ with reference to the following points: (i) Concept, (ii) Definition, (iii) Driven By, (iv) Type of communication, and (v) Importance | PR versus advertising Advertising comparison Units 4, 2 · theory | Solved |
| [2026-02-12 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-02-12--q1d/) | Not printed (5 for preparation) | Illustrate the ‘Need of Public Relations.’ | PR meaning, need and objectives Units 4 · theory | Solved |
| [2026-02-12 · Q3B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-02-12--q3b/) | 10 | Explain the ‘Advantages and Disadvantages of Public Relations.’ | Advantages and disadvantages of PR Units 4 · theory | Solved |
| [2026-02-12 · Q5B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-02-12--q5b/) | 10 | Identify the ‘Tools of Public Relations.’ | PR / media relations tools Units 4 · theory | Solved |
| [2026-02-12 · Q6A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2026-02-12--q6a/) | 10 | Summarize any five ‘Emerging Trends in PR.’ | Emerging PR trends Units 4 · theory | Solved |
| [2025-12-11 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q1d/) | Not printed (5 for preparation) | Illustrate the Concepts- ‘PR Agency’ and ‘Publicity.’ | PR agency functions and publicity Units 4 · theory | Solved |
| [2025-12-11 · Q3B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q3b/) | 10 | Explain the ‘Objectives of PR.’ | PR meaning, need and objectives Units 4 · theory | Solved |
| [2025-12-11 · Q5B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q5b/) | 10 | Identify the ‘Types of Public Relations.’ | Types of PR Units 4 · theory | Solved |
| [2025-12-11 · Q6A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-12-11--q6a/) | 10 | Summarize the ‘Budgeting for PR’ discussing the components of PR budget. | PR campaign budgeting and media selection Units 4 · theory | Solved |

## Older sittings

| Question and solution | Marks | Full question | Topic / unit cross-reference | Coverage |
| --- | --- | --- | --- | --- |
| [2025-05-13 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q1d/) | 5 | Discuss the Importance of Public Relations. | PR meaning, need and objectives Units 4 · theory | Solved |
| [2025-05-13 · Q3B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q3b/) | 10 | Explain the Advantages and Disadvantages of Public Relations. | Advantages and disadvantages of PR Units 4 · theory | Solved |
| [2025-05-13 · Q5B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q5b/) | 10 | Discuss the Tools of Public Relations. | PR / media relations tools Units 4 · theory | Solved |
| [2025-05-13 · Q6A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-05-13--q6a/) | 10 | Explain the Objective of PR Campaign. | PR campaign planning, objectives and evaluation Units 4 · theory | Solved |
| [2025-02-25 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-02-25--q1d/) | 5 | Explain the Concepts—Press Release and Publicity. | Press release and publicity distinction Units 4 · theory | Solved |
| [2025-02-25 · Q3B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-02-25--q3b/) | 10 | Explain the Advantages and Disadvantages of Public Relations. | Advantages and disadvantages of PR Units 4 · theory | Solved |
| [2025-02-25 · Q5B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-02-25--q5b/) | 10 | Discuss the Emerging Trends in Public Relations Management. | Emerging PR trends Units 4 · theory | Solved |
| [2025-02-25 · Q6A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2025-02-25--q6a/) | 10 | Distinguish between Advertising and Public Relations. | PR versus advertising Advertising comparison Units 4, 2 · theory | Solved |
| [2024-12-11 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-12-11--q1d/) | 5 | Explain the Concepts—PR Agency and Publicity. | PR agency functions and publicity Units 4 · theory | Solved |
| [2024-12-11 · Q3B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-12-11--q3b/) | 10 | Explain any five Emerging Trends in PR. | Emerging PR trends Units 4 · theory | Solved |
| [2024-12-11 · Q5B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-12-11--q5b/) | 10 | Discuss the Types of Public Relations. | Types of PR Units 4 · theory | Solved |
| [2024-12-11 · Q6A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-12-11--q6a/) | 10 | Distinguish between Marketing and Public Relations. | PR versus marketing Marketing comparison Units 4, 2 · theory | Solved |
| [2024-07-04 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q1d/) | 5 | Explain the concept of Public Relations and discuss its need. | PR meaning, need and objectives Units 4 · theory | Solved |
| [2024-07-04 · Q3B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q3b/) | 10 | Discuss the concept of Public Relations along with the various steps of PR Process. | PR process Units 4 · theory | Solved |
| [2024-07-04 · Q5B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q5b/) | 10 | Discuss the Objectives of PR Campaign. | PR campaign planning, objectives and evaluation Units 4 · theory | Solved |
| [2024-07-04 · Q6A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-07-04--q6a/) | 10 | Differentiate between Public Relations and Marketing. | PR versus marketing Marketing comparison Units 4, 2 · theory | Solved |
| [2024-05-02 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q1d/) | 5 | Discuss the Concept of Public Relations along with its advantages. | Advantages of PR Units 4 · theory | Solved |
| [2024-05-02 · Q3B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q3b/) | 10 | Explain any five Emerging Trends in PR. | Emerging PR trends Units 4 · theory | Solved |
| [2024-05-02 · Q5B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q5b/) | 10 | Discuss the Budgeting for PR Campaign along with the different parts of the budget. | PR campaign budgeting and media selection Units 4 · theory | Solved |
| [2024-05-02 · Q6A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2024-05-02--q6a/) | 10 | Differentiate between Public Relations and Advertising. | PR versus advertising Advertising comparison Units 4, 2 · theory | Solved |
| [2023-12-05 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-12-05--q1d/) | 5 | Explain the concept of Public Relations Campaign. | PR campaign planning, objectives and evaluation Units 4 · theory | Solved |
| [2023-12-05 · Q3B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-12-05--q3b/) | 10 | Explain the Types of Public Relations. | Types of PR Units 4 · theory | Solved |
| [2023-12-05 · Q5B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-12-05--q5b/) | 10 | Discuss the various Tools of Public Relations. | PR / media relations tools Units 4 · theory | Solved |
| [2023-12-05 · Q6A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-12-05--q6a/) | 10 | Explain the Media Selection and Budgeting for Public Relations Campaign. | PR campaign budgeting and media selection Units 4 · theory | Solved |
| [2023-07-06 · Q6](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-07-06--q6/) | 20 | “PR activities aim to earn public understanding and acceptance to gain public support.” Explain the statement in relation to the importance of planning for PR campaigns. | PR campaign planning, objectives and evaluation Units 4 · theory | Solved |
| [2023-05-05 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q1d/) | 5 | Explain the Importance of Public Relations. | PR meaning, need and objectives Units 4 · theory | Solved |
| [2023-05-05 · Q3](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q3/) | 20 | Discuss the various steps of PR process. | PR process Units 4 · theory | Solved |
| [2023-05-05 · Q6](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-05-05--q6/) | 20 | Discuss the importance of planning social and commercial PR campaigns. | PR campaign planning, objectives and evaluation Units 4 · theory | Solved |
| [2023-02-08 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q1d/) | 5 | Explain the objectives of Public Relations. | PR meaning, need and objectives Units 4 · theory | Solved |
| [2023-02-08 · Q4A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q4a/) | 10 | Discuss the various steps of the PR process. | PR process Units 4 · theory | Solved |
| [2023-02-08 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q4b/) | 10 | Explain any five tools used in media relations. | PR / media relations tools Units 4 · theory | Solved |
| [2023-02-08 · Q6B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2023-02-08--q6b/) | 10 | Discuss the importance of planning for social and commercial PR campaigns. | PR campaign planning, objectives and evaluation Units 4 · theory | Solved |
| [2022-12-02 · Q1D](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q1d/) | 5 | Explain the Importance of Public Relations. | PR meaning, need and objectives Units 4 · theory | Solved |
| [2022-12-02 · Q4A](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q4a/) | 10 | Discuss the different types of PR. | Types of PR Units 4 · theory | Solved |
| [2022-12-02 · Q4B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q4b/) | 10 | Explain any five emerging trends in PR. | Emerging PR trends Units 4 · theory | Solved |
| [2022-12-02 · Q6B](https://deep-learning-study-room.vercel.app/read/apr/tee/papers/paper-2022-12-02--q6b/) | 10 | “PR activities aim to earn public understanding and acceptance to gain public support.” Explain the statement in relation to the importance of planning for PR campaigns. | PR campaign planning, objectives and evaluation Units 4 · theory | Solved |