# Unit 2 · Basic concepts of advertising

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/read/advertising

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/read-chapter/advertising/

TEE additions before the M2 theories and models

1. [Meaning, need and limitations of advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/read/advertising--need/)
2. [Types and classification of advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/read/advertising--types/)
3. [Advertising in the marketing and promotion mix](https://deep-learning-study-room.vercel.app/read/apr/tee/read/advertising--mix/)
4. [Truthful claims and responsible advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/read/advertising--ethics/)
5. [Outdoor advertising and emerging technologies](https://deep-learning-study-room.vercel.app/read/apr/tee/read/advertising--outdoor/)
6. [Advertising classified by function](https://deep-learning-study-room.vercel.app/read/apr/tee/read/advertising--functional/)
7. [Advertising by geographic coverage](https://deep-learning-study-room.vercel.app/read/apr/tee/read/advertising--area/)
8. [Advertising classified by audience](https://deep-learning-study-room.vercel.app/read/apr/tee/read/advertising--audience/)
9. [Five online-ad formats: banner, interstitial, overlay and windows](https://deep-learning-study-room.vercel.app/read/apr/tee/read/advertising--online-formats/)
10. [Covert, surrogate and public-service advertising](https://deep-learning-study-room.vercel.app/read/apr/tee/read/advertising--other-types/)