# Unit 3.1–3.2 · Brands and brand management

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/read/brands

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/read-chapter/brands/

M2 notes pp11–15

1. [What a brand is: identity, image and promise](https://deep-learning-study-room.vercel.app/read/apr/tee/read/brands--brand/)
2. [Brand equity: value added by the brand](https://deep-learning-study-room.vercel.app/read/apr/tee/read/brands--equity/)
3. [Positioning and repositioning](https://deep-learning-study-room.vercel.app/read/apr/tee/read/brands--position/)
4. [Brand management and its challenges](https://deep-learning-study-room.vercel.app/read/apr/tee/read/brands--management/)
5. [Line extension versus brand extension](https://deep-learning-study-room.vercel.app/read/apr/tee/read/brands--extensions/)
6. [Brand diversity: six types used in the course](https://deep-learning-study-room.vercel.app/read/apr/tee/read/brands--types/)