# Unit 5 · Real campaigns and case answers

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/read/cases

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/read-chapter/cases/

Verified campaign facts + clearly identified teaching analysis

1. [Share a Coke: identity, belonging and participation](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--coke/)
2. [Dove Real Beauty: positioning and social meaning](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--dove/)
3. [Ariel #ShareTheLoad: product category and social issue](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--ariel/)
4. [Amul topical advertising: continuity with variation](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--amul/)
5. [MAGGI 2015: crisis information and return to market](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--maggi/)
6. [Pulse Polio: a public-interest communication example](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--polio/)
7. [Nike’s 2012 Find Your Greatness campaign](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--nike/)
8. [Lijjat Papad: quality, identity and marketing](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--lijjat/)
9. [MAGGI: convenience, relationships and brand strategy](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--maggi-marketing/)
10. [Royal Enfield: rider communities and relationship building](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--royal-enfield/)
11. [Amul during COVID-19: communication supported by operations](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--amul-covid/)
12. [ITC: business portfolio and brand strategy](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--itc/)
13. [Airtel: Open Network and transparency](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--airtel/)
14. [Jio’s 2016 market entry](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--jio/)
15. [Tata Nano: affordability, positioning and public attention](https://deep-learning-study-room.vercel.app/read/apr/tee/read/cases--nano/)