# Unit 3.5 · Media planning

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/read/media

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/read-chapter/media/

M2 notes pp20–33

1. [Media, media vehicle and media planning](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--meaning/)
2. [Functions and importance of media planning](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--functions/)
3. [Wave, dominance and concentration strategies](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--weight/)
4. [Developing and evaluating the media plan](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--process/)
5. [The five Ms of the media mix](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--five-ms/)
6. [Criteria for selecting a media strategy](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--criteria/)
7. [Continuous, flighting and pulsing schedules](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--schedule/)
8. [Reach, coverage, frequency and effective reach](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--reach-frequency/)
9. [Gross impressions, rating and GRP](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--weight-grp/)
10. [Audience index, BDI and CDI](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--indices/)
11. [Digital media planning: audience, journey and measurement](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--digital/)
12. [Why media planning has become complex](https://deep-learning-study-room.vercel.app/read/apr/tee/read/media--complexity/)