# Unit 2 · Advertising models

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/read/models

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/read-chapter/models/

M2 notes pp6–10 · includes AIDA, DRIP, DAGMAR, Ehrenberg and Maslow

1. [AIDA: attention → interest → desire → action](https://deep-learning-study-room.vercel.app/read/apr/tee/read/models--aida/)
2. [DRIP: four jobs of communication](https://deep-learning-study-room.vercel.app/read/apr/tee/read/models--drip/)
3. [DAGMAR and the ACCA stages](https://deep-learning-study-room.vercel.app/read/apr/tee/read/models--dagmar/)
4. [Ehrenberg: awareness, trial, reinforcement and nudging](https://deep-learning-study-room.vercel.app/read/apr/tee/read/models--ehrenberg/)
5. [Maslow: five types of needs used in advertising appeals](https://deep-learning-study-room.vercel.app/read/apr/tee/read/models--maslow/)
6. [Choose the right model for the question](https://deep-learning-study-room.vercel.app/read/apr/tee/read/models--choose/)