# Unit 4 · Public relations

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/read/pr

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/read-chapter/pr/

Complete syllabus unit 4

1. [PR: relationships with multiple publics](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--meaning/)
2. [PR, publicity, advertising and propaganda](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--distinctions/)
3. [Types of PR and their audiences](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--types/)
4. [PR process: research → planning → implementation → evaluation](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--process/)
5. [Tools of media relations](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--tools/)
6. [How to write a press release](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--release/)
7. [Planning social and commercial PR campaigns](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--campaigns/)
8. [Issues management and crisis communication](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--crisis/)
9. [Emerging trends in PR and their limitations](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--trends/)
10. [Advantages and limitations of public relations](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--advantages/)
11. [PR agency and publicity](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--agency/)
12. [Media selection and budgeting for PR](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--budget/)
13. [PR toolkit: the complete course list](https://deep-learning-study-room.vercel.app/read/apr/tee/read/pr--toolkit/)