# Unit 2.6 · Advertising theories

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/read/theories

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/read-chapter/theories/

M2 notes pp4–5

1. [Mediation of reality](https://deep-learning-study-room.vercel.app/read/apr/tee/read/theories--mediation/)
2. [Shifting loyalties](https://deep-learning-study-room.vercel.app/read/apr/tee/read/theories--loyalties/)
3. [Magic of meaning](https://deep-learning-study-room.vercel.app/read/apr/tee/read/theories--meaning/)
4. [The hidden message](https://deep-learning-study-room.vercel.app/read/apr/tee/read/theories--hidden/)
5. [Imitative desire](https://deep-learning-study-room.vercel.app/read/apr/tee/read/theories--imitation/)
6. [How to distinguish the five theories](https://deep-learning-study-room.vercel.app/read/apr/tee/read/theories--compare/)