# Unit 5 · writing a 20-mark case answer

Subject: Advertising and Public Relations

Exam: TEE

Reader: https://deep-learning-study-room.vercel.app/apr/#tee/revision/revision-tee/cases

Canonical: https://deep-learning-study-room.vercel.app/read/apr/tee/revision/revision-tee--cases/

All five units and case-answer structure

Swipe across the diagram to read its labels ↔

![A complete case answer](https://deep-learning-study-room.vercel.app/apr/fig/case-method.b335ec8f82.svg)

Diagram: A complete case answer. Labels: A complete case answer | A complete case answer | 1. Facts | Name the event/campaign and verified context. | 2. Concept | Select the theory or planning principle that fits. | 3. Application | Point to the exact feature that illustrates it. | 4. Critical comment | Explain limits, alternatives and evidence needed.

Connect every analytical point back to a fact or execution in the case.

1. Identify the brand, relevant market context and communication problem.
2. State the target audience and intended objective. If no numeric objective is provided, do not invent one.
3. Explain the central promise, position or campaign idea using specific case details.
4. Apply one suitable model stage by stage. Explain your interpretation instead of merely naming a model.
5. Describe message and media choices and why they suit the audience.
6. Discuss credibility, execution risks, ethical considerations and evaluation.
7. Conclude with what the case demonstrates. Separate reported outcomes from your inference.

#### Real campaign interpretation · Nike example

Find Your Greatness used ordinary athletes and a wider idea of personal achievement. One can apply AIDA to the film’s attention, relatable interest, motivational desire and intended participation. That is a classroom interpretation; it is not proof that Nike formally designed the campaign using AIDA.

[Campaign / case source ↗](https://wklondon.com/2012/07/finding-greatness/)

Read the solved cases for complete applications. Where an old paper names a classroom case but the actual classroom narrative is absent, the answer states that limit and uses verified public facts.