Advertising and Public Relations · M2 · read-chapter

Media calculations and extra practice

Faculty-note examples and authored drills are labelled individually; practice marks are not PYQ marks

  1. The small amount of maths needed here
  2. Reach example 1: unique people to percentage
  3. Reach example 2: unique people to percentage
  4. Reach example 3: unique people to percentage
  5. Reach with overlapping media audiences
  6. Average frequency example 1
  7. Average frequency example 2
  8. Average frequency example 3
  9. GRP and impressions example 1
  10. GRP and impressions example 2
  11. GRP and impressions example 3
  12. Recover frequency from GRP
  13. Ratings across insertions
  14. Cost per thousand: what is in the denominator?
  15. Cost per thousand example 1
  16. Cost per thousand example 2
  17. Cost per thousand example 3
  18. BDI and CDI example 1
  19. BDI and CDI example 2
  20. BDI and CDI example 3
  21. Find BDI and CDI from raw totals
  22. Audience user index
  23. Mixed calculation: reach, frequency, GRP and CPM