Advertising & Public Relations
527 pages in the complete text edition.
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M2 · About
- Confirmed M2 portion and full TEE syllabusPortion and source notes
- Small source ambiguities explained clearlyPortion and source notes
- How to read example labelsPortion and source notes
M2 · About Chapter
M2 · Formulas
- Percentage reachMedia formulas and definitions
- Average frequencyMedia formulas and definitions
- Gross Rating PointsMedia formulas and definitions
- Cost per thousand impressionsMedia formulas and definitions
- Brand and Category Development IndicesMedia formulas and definitions
- Index of product usersMedia formulas and definitions
- Words that must stay distinctMedia formulas and definitions
M2 · Formulas Chapter
M2 · Index
- Advertising and Public Relations · M2 · read
- Advertising and Public Relations · M2 · formulas
- Advertising and Public Relations · M2 · papers
- Advertising and Public Relations · M2 · mocks
- Advertising and Public Relations · M2 · revision
- Advertising and Public Relations · M2 · about
- Advertising and Public Relations · M2
M2 · Mocks
- Paper A · theories, planning and media numbersThree M2 mock papers · fully solved
- Paper B · models, brands and advertising weightThree M2 mock papers · fully solved
- Paper C · media decisions and brand indicesThree M2 mock papers · fully solved
M2 · Mocks Chapter
M2 · Papers
- State the four stages of AIDA.M2 solved question bank
- What are the four functions represented by DRIP?M2 solved question bank
- Expand DAGMAR and state one characteristic of a good advertising objective.M2 solved question bank
- Distinguish reach and frequency.M2 solved question bank
- Define brand equity.M2 solved question bank
- Distinguish flighting and pulsing.M2 solved question bank
- Differentiate line extension and brand extension.M2 solved question bank
- State two functions of media planning.M2 solved question bank
- Explain mediation of reality in advertising.M2 solved question bank
- Explain shifting loyalties with an example.M2 solved question bank
- Explain the magic of meaning in advertising.M2 solved question bank
- Explain the hidden-message theory with an example.M2 solved question bank
- Explain imitative desire in advertising.M2 solved question bank
- Explain AIDA with a suitable advertisement example.M2 solved question bank
- Explain the DRIP model with an example.M2 solved question bank
- Explain DAGMAR and state its requirements for an objective.M2 solved question bank
- Explain the Ehrenberg model used in this course.M2 solved question bank
- Explain Maslow’s hierarchy with advertising examples.M2 solved question bank
- Explain brand positioning with an example.M2 solved question bank
- Explain three challenges of brand management.M2 solved question bank
- Explain the review of a marketing plan before advertising.M2 solved question bank
- Explain the five-step strategic planning process.M2 solved question bank
- Distinguish trial and repeat-purchase target audiences.M2 solved question bank
- Explain the five roles in consumer decision-making.M2 solved question bank
- Explain any three communication effects used in advertising planning.M2 solved question bank
- Explain three functions of media planning.M2 solved question bank
- Explain the four stages in developing a media plan.M2 solved question bank
- Explain the five Ms used in the course’s media mix.M2 solved question bank
- Differentiate continuous, flighting and pulsing schedules.M2 solved question bank
- Compare print, audio-visual and digital mediaM2 solved question bank
M2 · Papers Chapter
M2 · Read
- Your APR M2 reading planStart here
- Message, audience, medium and responseEssential vocabulary
- Marketing, advertising, promotion and PREssential vocabulary
- Objective, strategy, tactic and resultEssential vocabulary
- Mediation of realityUnit 2.6 · Advertising theories
- Shifting loyaltiesUnit 2.6 · Advertising theories
- Magic of meaningUnit 2.6 · Advertising theories
- The hidden messageUnit 2.6 · Advertising theories
- Imitative desireUnit 2.6 · Advertising theories
- How to distinguish the five theoriesUnit 2.6 · Advertising theories
- AIDA: attention → interest → desire → actionUnit 2 · Advertising models
- DRIP: four jobs of communicationUnit 2 · Advertising models
- DAGMAR and the ACCA stagesUnit 2 · Advertising models
- Ehrenberg: awareness, trial, reinforcement and nudgingUnit 2 · Advertising models
- Maslow: five types of needs used in advertising appealsUnit 2 · Advertising models
- Choose the right model for the questionUnit 2 · Advertising models
- What a brand is: identity, image and promiseUnit 3.1–3.2 · Brands and brand management
- Brand equity: value added by the brandUnit 3.1–3.2 · Brands and brand management
- Positioning and repositioningUnit 3.1–3.2 · Brands and brand management
- Brand management and its challengesUnit 3.1–3.2 · Brands and brand management
- Line extension versus brand extensionUnit 3.1–3.2 · Brands and brand management
- Brand diversity: six types used in the courseUnit 3.1–3.2 · Brands and brand management
- Review the marketing plan before creating the adUnit 3.3–3.4 · Strategic planning
- The complete five-step strategic planning processUnit 3.3–3.4 · Strategic planning
- Selecting and profiling the target audienceUnit 3.3–3.4 · Strategic planning
- Five roles in a purchase decisionUnit 3.3–3.4 · Strategic planning
- Four communication effectsUnit 3.3–3.4 · Strategic planning
- Recognition, recall, involvement and motivationUnit 3.3–3.4 · Strategic planning
- Media, media vehicle and media planningUnit 3.5 · Media planning
- Functions and importance of media planningUnit 3.5 · Media planning
- Wave, dominance and concentration strategiesUnit 3.5 · Media planning
- Developing and evaluating the media planUnit 3.5 · Media planning
- The five Ms of the media mixUnit 3.5 · Media planning
- Criteria for selecting a media strategyUnit 3.5 · Media planning
- Continuous, flighting and pulsing schedulesUnit 3.5 · Media planning
- Reach, coverage, frequency and effective reachUnit 3.5 · Media planning
- Gross impressions, rating and GRPUnit 3.5 · Media planning
- Audience index, BDI and CDIUnit 3.5 · Media planning
- Digital media planning: audience, journey and measurementUnit 3.5 · Media planning
- Why media planning has become complexUnit 3.5 · Media planning
- Print, audio, audio-visual and digitalUnit 3.6 · Comparing media
- Writing a simple advertisement and scriptUnit 3.6 · Comparing media
- Before writing: brief, copy, layout and scriptUnit 3.6 · Comparing media
- Worked draft 1: a complete print advertisementUnit 3.6 · Comparing media
- Worked draft 2: a radio script and jingleUnit 3.6 · Comparing media
- Worked draft 3: video script and storyboardUnit 3.6 · Comparing media
- Worked draft 4: a digital ad and its response pageUnit 3.6 · Comparing media
- Electronic and digital media: a complete comparisonUnit 3.6 · Comparing media
- The small amount of maths needed hereMedia calculations and extra practice
- Reach example 1: unique people to percentageMedia calculations and extra practice
- Reach example 2: unique people to percentageMedia calculations and extra practice
- Reach example 3: unique people to percentageMedia calculations and extra practice
- Reach with overlapping media audiencesMedia calculations and extra practice
- Average frequency example 1Media calculations and extra practice
- Average frequency example 2Media calculations and extra practice
- Average frequency example 3Media calculations and extra practice
- GRP and impressions example 1Media calculations and extra practice
- GRP and impressions example 2Media calculations and extra practice
- GRP and impressions example 3Media calculations and extra practice
- Recover frequency from GRPMedia calculations and extra practice
- Ratings across insertionsMedia calculations and extra practice
- Cost per thousand: what is in the denominator?Media calculations and extra practice
- Cost per thousand example 1Media calculations and extra practice
- Cost per thousand example 2Media calculations and extra practice
- Cost per thousand example 3Media calculations and extra practice
- BDI and CDI example 1Media calculations and extra practice
- BDI and CDI example 2Media calculations and extra practice
- BDI and CDI example 3Media calculations and extra practice
- Find BDI and CDI from raw totalsMedia calculations and extra practice
- Audience user indexMedia calculations and extra practice
- Mixed calculation: reach, frequency, GRP and CPMMedia calculations and extra practice
M2 · Read Chapter
M2 · Revision
- Theories and models without mixing themLast-day M2 revision
- Brands and strategic planningLast-day M2 revision
- Media formulas and exam presentationLast-day M2 revision
M2 · Revision Chapter
TEE · About
- Confirmed M2 portion and full TEE syllabusPortion and source notes
- Small source ambiguities explained clearlyPortion and source notes
- How to read example labelsPortion and source notes
TEE · About Chapter
TEE · Formulas
- Percentage reachMedia formulas and definitions
- Average frequencyMedia formulas and definitions
- Gross Rating PointsMedia formulas and definitions
- Cost per thousand impressionsMedia formulas and definitions
- Brand and Category Development IndicesMedia formulas and definitions
- Index of product usersMedia formulas and definitions
- Words that must stay distinctMedia formulas and definitions
TEE · Formulas Chapter
TEE · Index
- Advertising and Public Relations · TEE · read
- Advertising and Public Relations · TEE · formulas
- Advertising and Public Relations · TEE · papers
- Advertising and Public Relations · TEE · mocks
- Advertising and Public Relations · TEE · revision
- Advertising and Public Relations · TEE · about
- Advertising and Public Relations · TEE · practice
- Advertising and Public Relations · TEE
TEE · Mocks
- TEE mock 1 · all questions and solutionsTwo TEE mock papers · complete answers
- TEE mock 2 · all questions and solutionsTwo TEE mock papers · complete answers
TEE · Mocks Chapter
TEE · Papers
- How the TEE paper worksTEE paper pattern and coverage
- All recovered distinct TEE sittingsTEE paper pattern and coverage
- All PYQs: units, marks and latest-vs-older patternTEE paper pattern and coverage
- Unit 1 · Communication — every PYQTEE paper pattern and coverage
- Unit 2 · Advertising theories, models and classifications — every PYQTEE paper pattern and coverage
- Unit 3 · Strategy, brands and media planning — every PYQTEE paper pattern and coverage
- Unit 4 · Public relations — every PYQTEE paper pattern and coverage
- Unit 5 · Case studies — every PYQTEE paper pattern and coverage
- Questions with source ambiguities or case limitsTEE paper pattern and coverage
- Q1A · Explain the levels of communication2026-07-11 · Re-examination
- Q1B · Discuss the ‘Emerging technologies for the outdoor advertising.’2026-07-11 · Re-examination
- Q1C · Explain the ‘Functions of Media Planning.’2026-07-11 · Re-examination
- Q1D · Explain the concept of ‘Public Relations Campaign.’2026-07-11 · Re-examination
- Q2A · Explain the concept of ‘Barriers of Communication’ and explain different barriers with examples2026-07-11 · Re-examination
- Q2B · Explain the ‘Concept of Advertising’ and elaborate its need2026-07-11 · Re-examination
- Q3A · Explain different ‘Types of Brands’ giving example of each type2026-07-11 · Re-examination
- Q3B · Explain the ‘Types of Public Relations.’2026-07-11 · Re-examination
- Q4A · Discuss the ‘Process of Reviewing the Media Plan’ before the strategic planning2026-07-11 · Re-examination
- Q4B · Discuss the ‘Maslow’s Model of Hierarchy of Needs’ used as an advertising model with a sketch of Maslow’s pyramid for hierarchy of needs2026-07-11 · Re-examination
- Q5A · Explain the following theories of advertising: (i) The Magic of the Meaning (ii) Shifting Loyalties2026-07-11 · Re-examination
- Q5B · Discuss the various ‘Tools of Public Relations.’2026-07-11 · Re-examination
- Q6A · Explain the ‘Media Selection and Budgeting for Public Relations Campaign.’2026-07-11 · Re-examination
- Q6B · Elaborate the concepts of ‘Brand development Index (BDI)’ and Category Development Index (CDI)’ with interpretations for combinations of high and low values of BDI and CDI2026-07-11 · Re-examination
- Q7 · Discuss the ‘Case Study of Lijjat Papad’s Marketing Strategy for Strengthening its Product’ by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of advertising which helped to increase the sales and reputation of the brand, with your critical comments on the case study2026-07-11 · Re-examination
- Q1A · Explain the ‘Importance and Necessity of Communication.’2026-05-16 · Final examination
- Q1B · Explain the ‘Need of Advertising.’2026-05-16 · Final examination
- Q1C · Explain the Concept of ‘Brand Equity.’2026-05-16 · Final examination
- Q1D · Explain the ‘Advantages of Public Relations.’2026-05-16 · Final examination
- Q2A · Explain the concept of ‘Outdoor Advertising’ and discuss the ‘Emerging Trends’ in this type of Advertising2026-05-16 · Final examination
- Q2B · Classify the advertisements based on area coverage by giving appropriate examples2026-05-16 · Final examination
- Q3A · Explain the steps of ‘Strategic Planning Process’ for advertising campaign2026-05-16 · Final examination
- Q3B · Explain the concept of ‘Public Relations along with the various steps of ‘PR Process.’2026-05-16 · Final examination
- Q4A · Discuss the ‘Following terminologies with examples showing calculations’ stating the importance of these in advertising: (i) Reach, (ii) Frequency, and (iii) Message Weight2026-05-16 · Final examination
- Q4B · Discuss the ‘AIDA Model’ used in advertising giving appropriate examples2026-05-16 · Final examination
- Q5A · Explain the following theories of advertising: (i) Mediation of Reality (ii) Shifting Loyalties2026-05-16 · Final examination
- Q5B · Discuss ANY FIVE ‘Emerging Trends Public Relations.’2026-05-16 · Final examination
- Q6A · Explain the difference between ‘Public Relations and Advertising’ with reference to the following points: (i) Concept, (ii) Definition, (iii) Driven By, (iv) Type of communication, and (v) Importance2026-05-16 · Final examination
- Q6B · Elaborate the ‘Stages of Media Planning.’2026-05-16 · Final examination
- Q7 · Discuss the ‘Case Study of Nike’s Marketing Strategy during 2012 Olympics for Strengthening its brand identity by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of advertising, which helped to increase the sales and reputation of the brand, with your critical comments on the case study2026-05-16 · Final examination
- Q1A · Explain the ‘Aspects of Communication.’2026-02-12 · Re-examination
- Q1B · Classify the Advertising based on ‘Media used for Advertising’ and explain the same2026-02-12 · Re-examination
- Q1C · Explain the ‘Functions of Media Planning.’2026-02-12 · Re-examination
- Q1D · Illustrate the ‘Need of Public Relations.’2026-02-12 · Re-examination
- Q2A · Illustrate the ‘Types of Online Communication.’2026-02-12 · Re-examination
- Q2B · Identify the ‘Types of Marketing Tools’ available in marketing mix2026-02-12 · Re-examination
- Q3A · Analyse the ‘Challenges in Brand Management.’2026-02-12 · Re-examination
- Q3B · Explain the ‘Advantages and Disadvantages of Public Relations.’2026-02-12 · Re-examination
- Q4A · Explain the ‘Brand Diversity’ by explaining the types of brands2026-02-12 · Re-examination
- Q4B · Analyse the ‘DAGMAR’ and ‘DRIP’ Models of advertising by giving appropriate examples2026-02-12 · Re-examination
- Q5A · Analyse the following theories of advertising with appropriate examples: (i) Hidden Message (ii) Shifting Loyalties2026-02-12 · Re-examination
- Q5B · Identify the ‘Tools of Public Relations.’2026-02-12 · Re-examination
- Q6A · Summarize any five ‘Emerging Trends in PR.’2026-02-12 · Re-examination
- Q6B · Summarize the ‘Five Steps of Strategic Planning.’2026-02-12 · Re-examination
- Q7 · Critically discuss the ‘Case Study of Maggi’s Marketing Strategy’ by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study2026-02-12 · Re-examination
- Q1A · Explain the ‘Levels of Communication.’2025-12-11 · Final examination
- Q1B · Classify the Advertising based on ‘Functions of Advertising.’2025-12-11 · Final examination
- Q1C · Explain the ‘Importance of Media Planning.’2025-12-11 · Final examination
- Q1D · Illustrate the Concepts- ‘PR Agency’ and ‘Publicity.’2025-12-11 · Final examination
- Q2A · Illustrate any five ‘Barriers of Communication.’2025-12-11 · Final examination
- Q2B · Identify the ‘Emerging Trends in Outdoor Advertising.’2025-12-11 · Final examination
- Q3A · Analyse elaborately the concepts of ‘Brand Equity’ and ‘Brand Positioning.’2025-12-11 · Final examination
- Q3B · Explain the ‘Objectives of PR.’2025-12-11 · Final examination
- Q4A · Explain the steps for reviewing the marketing plan before start of strategic planning2025-12-11 · Final examination
- Q4B · Analyse the ‘AIDA’ and ‘Ehrenberg (ATRN)’ Models of advertising by giving appropriate examples2025-12-11 · Final examination
- Q5A · Analyse the following theories of advertising with appropriate examples: (i) Magic of the Meaning (ii) Imitative Desire2025-12-11 · Final examination
- Q5B · Identify the ‘Types of Public Relations.’2025-12-11 · Final examination
- Q6A · Summarize the ‘Budgeting for PR’ discussing the components of PR budget2025-12-11 · Final examination
- Q6B · Summarize the ‘Steps Involved in Review of a Marketing Plan’ before strategic planning2025-12-11 · Final examination
- Q7 · Critically discuss the ‘Case Study of Nike Ad for the 2012 Olympics’ by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study2025-12-11 · Final examination
- Q1A · Explain the Necessity of Communication2025-05-13 · Semester VI final / re-exam
- Q1B · Classify the Advertising based on Stage of Advertising2025-05-13 · Semester VI final / re-exam
- Q1C · Explain Media Concentration Theory and Media Wave Theory used for media planning strategies2025-05-13 · Semester VI final / re-exam
- Q1D · Discuss the Importance of Public Relations2025-05-13 · Semester VI final / re-exam
- Q2A · Illustrate the types of communication in detail with examples2025-05-13 · Semester VI final / re-exam
- Q2B · Discuss the need of outdoor advertising and explain the emerging trends2025-05-13 · Semester VI final / re-exam
- Q3A · Discuss the concept of Brand Management elaborately explaining the Challenges in Brand Management2025-05-13 · Semester VI final / re-exam
- Q3B · Explain the Advantages and Disadvantages of Public Relations2025-05-13 · Semester VI final / re-exam
- Q4A · Discuss Brand Development Index and Category Development Index, stating the various combinations of high and low values and their interpretation2025-05-13 · Semester VI final / re-exam
- Q4B · Analyse Maslow’s Hierarchy Model of advertising by giving appropriate examples and drawing the pyramid indicating stages of needs2025-05-13 · Semester VI final / re-exam
- Q5A · Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties2025-05-13 · Semester VI final / re-exam
- Q5B · Discuss the Tools of Public Relations2025-05-13 · Semester VI final / re-exam
- Q6A · Explain the Objective of PR Campaign2025-05-13 · Semester VI final / re-exam
- Q6B · Illustrate the Steps Involved in Review of a Marketing Plan before strategic planning2025-05-13 · Semester VI final / re-exam
- Q7 · Discuss the Case Study of Airtel by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome2025-05-13 · Semester VI final / re-exam
- Q1A · Explain the Types of Communication2025-02-25 · Semester V re-exam
- Q1B · Classify the Advertising based on Media used for Advertising2025-02-25 · Semester V re-exam
- Q1C · Explain the Importance of Media Planning2025-02-25 · Semester V re-exam
- Q1D · Explain the Concepts—Press Release and Publicity2025-02-25 · Semester V re-exam
- Q2A · Illustrate the Types of Online Communication2025-02-25 · Semester V re-exam
- Q2B · Discuss the Concept of Marketing Mix along with different types of marketing tools available in marketing mix2025-02-25 · Semester V re-exam
- Q3A · Discuss the Challenges in Brand Management2025-02-25 · Semester V re-exam
- Q3B · Explain the Advantages and Disadvantages of Public Relations2025-02-25 · Semester V re-exam
- Q4A · Discuss the steps for reviewing the marketing plan before start of strategic planning2025-02-25 · Semester V re-exam
- Q4B · Explain the AIDA and Ehrenberg (ATRN) Models of advertising by giving appropriate examples2025-02-25 · Semester V re-exam
- Q5A · Explain the following theories of advertising with appropriate examples: (i) Magic of Meaning (ii) Hidden Message2025-02-25 · Semester V re-exam
- Q5B · Discuss the Emerging Trends in Public Relations Management2025-02-25 · Semester V re-exam
- Q6A · Distinguish between Advertising and Public Relations2025-02-25 · Semester V re-exam
- Q6B · Illustrate the concepts—Reach, Frequency and Message Weight—with appropriate examples2025-02-25 · Semester V re-exam
- Q7 · Discuss the Case Study of Amul during COVID 19 by explaining the following: (i) Completely discuss the case study. (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study2025-02-25 · Semester V re-exam
- Q1A · Explain the Levels of Communication2024-12-11 · Semester V final / re-exam
- Q1B · Classify the Advertising based on Types of Audience2024-12-11 · Semester V final / re-exam
- Q1C · Explain the Functions of Media Planning2024-12-11 · Semester V final / re-exam
- Q1D · Explain the Concepts—PR Agency and Publicity2024-12-11 · Semester V final / re-exam
- Q2A · Illustrate the Barriers of Communication2024-12-11 · Semester V final / re-exam
- Q2B · Discuss the Emerging Trends in Outdoor Advertising2024-12-11 · Semester V final / re-exam
- Q3A · Discuss the steps involved in Review of Marketing Plan before starting strategic planning2024-12-11 · Semester V final / re-exam
- Q3B · Explain any five Emerging Trends in PR2024-12-11 · Semester V final / re-exam
- Q4A · Discuss Brand Diversity by explaining the types of brands2024-12-11 · Semester V final / re-exam
- Q4B · Explain the DRIP and DAGMAR Models of advertising by giving appropriate examples2024-12-11 · Semester V final / re-exam
- Q5A · Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Shifting Loyalties2024-12-11 · Semester V final / re-exam
- Q5B · Discuss the Types of Public Relations2024-12-11 · Semester V final / re-exam
- Q6A · Distinguish between Marketing and Public Relations2024-12-11 · Semester V final / re-exam
- Q6B · Illustrate the Theories of Media Planning2024-12-11 · Semester V final / re-exam
- Q7 · Discuss the Case Study of ITC for its Business Strategy by explaining the following: (i) Completely discuss the case study. (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study2024-12-11 · Semester V final / re-exam
- Q1A · Explain the Importance and Necessity of Communication2024-07-04 · Semester VI re-exam
- Q1B · Discuss Classification of Advertising based on Area Coverage2024-07-04 · Semester VI re-exam
- Q1C · Explain the Concept of Brand Equity2024-07-04 · Semester VI re-exam
- Q1D · Explain the concept of Public Relations and discuss its need2024-07-04 · Semester VI re-exam
- Q2A · Illustrate the Levels of Communication2024-07-04 · Semester VI re-exam
- Q2B · Discuss the Classification of Advertising based on Audience and give examples of each type2024-07-04 · Semester VI re-exam
- Q3A · Discuss the steps of Strategic Planning Process2024-07-04 · Semester VI re-exam
- Q3B · Discuss the concept of Public Relations along with the various steps of PR Process2024-07-04 · Semester VI re-exam
- Q4A · Discuss the reasons why media planning has become a complex function2024-07-04 · Semester VI re-exam
- Q4B · Explain the AIDA and DRIP Models of advertising by giving appropriate examples2024-07-04 · Semester VI re-exam
- Q5A · Explain the following theories of advertising with appropriate examples: (i) Imitative Desire (ii) Shifting Loyalties2024-07-04 · Semester VI re-exam
- Q5B · Discuss the Objectives of PR Campaign2024-07-04 · Semester VI re-exam
- Q6A · Differentiate between Public Relations and Marketing2024-07-04 · Semester VI re-exam
- Q6B · Illustrate the Stages of Media Planning2024-07-04 · Semester VI re-exam
- Q7 · Discuss the Case Study of Jio’s Market Entry by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome2024-07-04 · Semester VI re-exam
- Q1A · Explain the Aspects of Communication2024-05-02 · Semester VI final
- Q1B · Discuss the Need of Advertising2024-05-02 · Semester VI final
- Q1C · Explain the Concept of Brand Positioning2024-05-02 · Semester VI final
- Q1D · Discuss the Concept of Public Relations along with its advantages2024-05-02 · Semester VI final
- Q2A · Illustrate the Types of Communication2024-05-02 · Semester VI final
- Q2B · Discuss the Emerging Trends in Outdoor Advertising2024-05-02 · Semester VI final
- Q3A · Discuss the steps involved in Review of Marketing Plan2024-05-02 · Semester VI final
- Q3B · Explain any five Emerging Trends in PR2024-05-02 · Semester VI final
- Q4A · Discuss the reasons why media planning has become a complex function2024-05-02 · Semester VI final
- Q4B · Explain the DAGMAR (ACCA) and Ehrenberg (ATRN) Models of advertising by giving appropriate examples2024-05-02 · Semester VI final
- Q5A · Explain the following theories of advertising with appropriate examples: (i) Mediation of Reality (ii) Hidden Message2024-05-02 · Semester VI final
- Q5B · Discuss the Budgeting for PR Campaign along with the different parts of the budget2024-05-02 · Semester VI final
- Q6A · Differentiate between Public Relations and Advertising2024-05-02 · Semester VI final
- Q6B · Illustrate the Theories of Media Planning2024-05-02 · Semester VI final
- Q7 · Discuss the Case Study of Tata-Nano by explaining: (i) Background of the case study (ii) PR strategy (iii) Outcome2024-05-02 · Semester VI final
- Q1A · Explain the levels of communication2023-12-05 · Semester V final / re-exam
- Q1B · Discuss the Emerging technologies for the outdoor advertising2023-12-05 · Semester V final / re-exam
- Q1C · Explain the Concept of Brand and discuss how brands are associated with physical attributes and intangible values2023-12-05 · Semester V final / re-exam
- Q1D · Explain the concept of Public Relations Campaign2023-12-05 · Semester V final / re-exam
- Q2A · Explain the concept of Barriers of Communication and explain different barriers with examples2023-12-05 · Semester V final / re-exam
- Q2B · Explain the Concept of Advertising and elaborate its need2023-12-05 · Semester V final / re-exam
- Q3A · Explain different Types of Brands giving example of each type2023-12-05 · Semester V final / re-exam
- Q3B · Explain the Types of Public Relations2023-12-05 · Semester V final / re-exam
- Q4A · Analyze the Process of Reviewing the Media Plan before the strategic planning2023-12-05 · Semester V final / re-exam
- Q4B · Discuss Maslow’s Model of Hierarchy of Needs used as an advertising model with a sketch of Maslow’s pyramid2023-12-05 · Semester V final / re-exam
- Q5A · Explain the following theories of advertising: (i) The Magic of the Meaning (ii) Shifting Loyalties2023-12-05 · Semester V final / re-exam
- Q5B · Discuss the various Tools of Public Relations2023-12-05 · Semester V final / re-exam
- Q6A · Explain the Media Selection and Budgeting for Public Relations Campaign2023-12-05 · Semester V final / re-exam
- Q6B · Elaborate the concepts of Brand Development Index and Category Development Index with interpretations for combinations of high and low values2023-12-05 · Semester V final / re-exam
- Q7 · Discuss the Case Study of Nestle’s Marketing Strategy for Strengthening its Product—Maggi by explaining the following: (i) Completely discuss the case study. (ii) Interpret the important principles of advertising, which helped to increase the sales and reputation of the brand, with your critical comments on the case study2023-12-05 · Semester V final / re-exam
- Q1A · Explain the need of advertising2023-07-06 · Semester VI re-exam
- Q1B · Explain the challenges in Media planning2023-07-06 · Semester VI re-exam
- Q1C · Explain the concept of Brand Management2023-07-06 · Semester VI re-exam
- Q1D · Discuss the tools available under marketing mix for advertising2023-07-06 · Semester VI re-exam
- Q2 · Discuss the levels of communication2023-07-06 · Semester VI re-exam
- Q3 · Discuss the five steps of strategic planning process2023-07-06 · Semester VI re-exam
- Q4 · Differentiate between electronic media and digital media2023-07-06 · Semester VI re-exam
- Q5 · Explain the two models used in Advertising2023-07-06 · Semester VI re-exam
- Q6 · “PR activities aim to earn public understanding and acceptance to gain public support.” Explain the statement in relation to the importance of planning for PR campaigns2023-07-06 · Semester VI re-exam
- Q7 · Discuss the Case Study of Royal Enfield. Discuss the case study completely, and justify all the important principles which helped to increase the sales and reputation of the brand using public relations instead of advertising, with your comments2023-07-06 · Semester VI re-exam
- Q1A · Explain the various types of Brands2023-05-05 · Semester VI final
- Q1B · Explain the definition of promotion and distinguish it from advertising2023-05-05 · Semester VI final
- Q1C · Explain the definition of communication and illustrate its importance2023-05-05 · Semester VI final
- Q1D · Explain the Importance of Public Relations2023-05-05 · Semester VI final
- Q2 · Explain the concept of Outdoor Advertising and discuss the emerging technologies in outdoor advertising2023-05-05 · Semester VI final
- Q3 · Discuss the various steps of PR process2023-05-05 · Semester VI final
- Q4 · Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement2023-05-05 · Semester VI final
- Q5 · Explain the two models DRIP and AIDA2023-05-05 · Semester VI final
- Q6 · Discuss the importance of planning social and commercial PR campaigns2023-05-05 · Semester VI final
- Q7 · Discuss the case study of Nike Ad for the 2012 Olympics: (i) Explain the case study completely. (ii) Justify all the important principles which helped to increase the sales and reputation of the brand, with comments2023-05-05 · Semester VI final
- Q1A · Explain the definition of communication and illustrate its importance2023-02-08 · Semester V re-exam
- Q1B · Explain the needs of advertising2023-02-08 · Semester V re-exam
- Q1C · Explain the concept of Brand Management2023-02-08 · Semester V re-exam
- Q1D · Explain the objectives of Public Relations2023-02-08 · Semester V re-exam
- Q2A · Explain the concept of Outdoor Advertising and discuss the emerging Technologies in Outdoor Advertising2023-02-08 · Semester V re-exam
- Q2B · Discuss the theories of advertising giving appropriate examples2023-02-08 · Semester V re-exam
- Q3A · Discuss the five steps of the strategic planning process2023-02-08 · Semester V re-exam
- Q3B · Explain the various types of brands2023-02-08 · Semester V re-exam
- Q4A · Discuss the various steps of the PR process2023-02-08 · Semester V re-exam
- Q4B · Explain any five tools used in media relations2023-02-08 · Semester V re-exam
- Q5A · Explain the following models used in advertising: (i) AIDA and (ii) DRIP2023-02-08 · Semester V re-exam
- Q5B · Differentiate between print media and electronic media2023-02-08 · Semester V re-exam
- Q6A · Discuss the levels of Communication2023-02-08 · Semester V re-exam
- Q6B · Discuss the importance of planning for social and commercial PR campaigns2023-02-08 · Semester V re-exam
- Q7 · Discuss the Case Study of Nike Ad for the 2012 Olympics by explaining the following: (i) Discuss the case study completely. (ii) Justify all important principles which helped to increase the sales and reputation of the brand, with your comments2023-02-08 · Semester V re-exam
- Q1A · Explain the definition of online communication and illustrate the requirements for online communication2022-12-02 · Semester V final
- Q1B · Explain the definition of promotion and distinguish it from advertising2022-12-02 · Semester V final
- Q1C · Explain the challenges in media planning2022-12-02 · Semester V final
- Q1D · Explain the Importance of Public Relations2022-12-02 · Semester V final
- Q2A · Classify the advertisements based on area coverage giving appropriate examples of products for each type of advertisement2022-12-02 · Semester V final
- Q2B · Discuss the tools available under marketing mix for advertising2022-12-02 · Semester V final
- Q3A · Discuss the benefits of strategic planning2022-12-02 · Semester V final
- Q3B · Explain the steps involved in the media planning process2022-12-02 · Semester V final
- Q4A · Discuss the different types of PR2022-12-02 · Semester V final
- Q4B · Explain any five emerging trends in PR2022-12-02 · Semester V final
- Q5A · Explain the following models used in advertising: (i) DAGMAR and (ii) Ehrenburg2022-12-02 · Semester V final
- Q5B · Differentiate between electronic media and digital media2022-12-02 · Semester V final
- Q6A · Discuss the types of communication2022-12-02 · Semester V final
- Q6B · “PR activities aim to earn public understanding and acceptance to gain public support.” Explain the statement in relation to the importance of planning for PR campaigns2022-12-02 · Semester V final
- Q7 · Discuss the Case Study of Royal Enfield: (i) Discuss the case study completely. (ii) Justify the important principles which helped to increase the sales and reputation of the brand using public relations instead of advertising, with your comments2022-12-02 · Semester V final
TEE · Papers Chapter
- TEE paper pattern and coverage
- 2026-07-11 · Re-examination
- 2026-05-16 · Final examination
- 2026-02-12 · Re-examination
- 2025-12-11 · Final examination
- 2025-05-13 · Semester VI final / re-exam
- 2025-02-25 · Semester V re-exam
- 2024-12-11 · Semester V final / re-exam
- 2024-07-04 · Semester VI re-exam
- 2024-05-02 · Semester VI final
- 2023-12-05 · Semester V final / re-exam
- 2023-07-06 · Semester VI re-exam
- 2023-05-05 · Semester VI final
- 2023-02-08 · Semester V re-exam
- 2022-12-02 · Semester V final
TEE · Practice
- The small amount of maths needed hereOptional numerical practice
- Reach example 1: unique people to percentageOptional numerical practice
- Reach example 2: unique people to percentageOptional numerical practice
- Reach example 3: unique people to percentageOptional numerical practice
- Reach with overlapping media audiencesOptional numerical practice
- Average frequency example 1Optional numerical practice
- Average frequency example 2Optional numerical practice
- Average frequency example 3Optional numerical practice
- GRP and impressions example 1Optional numerical practice
- GRP and impressions example 2Optional numerical practice
- GRP and impressions example 3Optional numerical practice
- Recover frequency from GRPOptional numerical practice
- Ratings across insertionsOptional numerical practice
- Cost per thousand: what is in the denominator?Optional numerical practice
- Cost per thousand example 1Optional numerical practice
- Cost per thousand example 2Optional numerical practice
- Cost per thousand example 3Optional numerical practice
- BDI and CDI example 1Optional numerical practice
- BDI and CDI example 2Optional numerical practice
- BDI and CDI example 3Optional numerical practice
- Find BDI and CDI from raw totalsOptional numerical practice
- Audience user indexOptional numerical practice
- Mixed calculation: reach, frequency, GRP and CPMOptional numerical practice
TEE · Practice Chapter
TEE · Read
- Read the full course in orderTEE · full course
- Need and importance of communicationUnit 1 · Communication
- Types of communicationUnit 1 · Communication
- Levels of communicationUnit 1 · Communication
- Online communication and netiquetteUnit 1 · Communication
- Communication barriers and remediesUnit 1 · Communication
- Effective advertising contentUnit 1 · Communication
- Visual communication: colour, shape and formUnit 1 · Communication
- Four Cs of effective communication: meaning and applicationUnit 1 · Communication
- Message, audience, medium and responseEssential vocabulary
- Marketing, advertising, promotion and PREssential vocabulary
- Objective, strategy, tactic and resultEssential vocabulary
- Meaning, need and limitations of advertisingUnit 2 · Basic concepts of advertising
- Types and classification of advertisingUnit 2 · Basic concepts of advertising
- Advertising in the marketing and promotion mixUnit 2 · Basic concepts of advertising
- Truthful claims and responsible advertisingUnit 2 · Basic concepts of advertising
- Outdoor advertising and emerging technologiesUnit 2 · Basic concepts of advertising
- Advertising classified by functionUnit 2 · Basic concepts of advertising
- Advertising by geographic coverageUnit 2 · Basic concepts of advertising
- Advertising classified by audienceUnit 2 · Basic concepts of advertising
- Five online-ad formats: banner, interstitial, overlay and windowsUnit 2 · Basic concepts of advertising
- Covert, surrogate and public-service advertisingUnit 2 · Basic concepts of advertising
- Mediation of realityUnit 2.6 · Advertising theories
- Shifting loyaltiesUnit 2.6 · Advertising theories
- Magic of meaningUnit 2.6 · Advertising theories
- The hidden messageUnit 2.6 · Advertising theories
- Imitative desireUnit 2.6 · Advertising theories
- How to distinguish the five theoriesUnit 2.6 · Advertising theories
- AIDA: attention → interest → desire → actionUnit 2 · Advertising models
- DRIP: four jobs of communicationUnit 2 · Advertising models
- DAGMAR and the ACCA stagesUnit 2 · Advertising models
- Ehrenberg: awareness, trial, reinforcement and nudgingUnit 2 · Advertising models
- Maslow: five types of needs used in advertising appealsUnit 2 · Advertising models
- Choose the right model for the questionUnit 2 · Advertising models
- What a brand is: identity, image and promiseUnit 3.1–3.2 · Brands and brand management
- Brand equity: value added by the brandUnit 3.1–3.2 · Brands and brand management
- Positioning and repositioningUnit 3.1–3.2 · Brands and brand management
- Brand management and its challengesUnit 3.1–3.2 · Brands and brand management
- Line extension versus brand extensionUnit 3.1–3.2 · Brands and brand management
- Brand diversity: six types used in the courseUnit 3.1–3.2 · Brands and brand management
- Review the marketing plan before creating the adUnit 3.3–3.4 · Strategic planning
- The complete five-step strategic planning processUnit 3.3–3.4 · Strategic planning
- Selecting and profiling the target audienceUnit 3.3–3.4 · Strategic planning
- Five roles in a purchase decisionUnit 3.3–3.4 · Strategic planning
- Four communication effectsUnit 3.3–3.4 · Strategic planning
- Recognition, recall, involvement and motivationUnit 3.3–3.4 · Strategic planning
- Media, media vehicle and media planningUnit 3.5 · Media planning
- Functions and importance of media planningUnit 3.5 · Media planning
- Wave, dominance and concentration strategiesUnit 3.5 · Media planning
- Developing and evaluating the media planUnit 3.5 · Media planning
- The five Ms of the media mixUnit 3.5 · Media planning
- Criteria for selecting a media strategyUnit 3.5 · Media planning
- Continuous, flighting and pulsing schedulesUnit 3.5 · Media planning
- Reach, coverage, frequency and effective reachUnit 3.5 · Media planning
- Gross impressions, rating and GRPUnit 3.5 · Media planning
- Audience index, BDI and CDIUnit 3.5 · Media planning
- Digital media planning: audience, journey and measurementUnit 3.5 · Media planning
- Why media planning has become complexUnit 3.5 · Media planning
- Print, audio, audio-visual and digitalUnit 3.6 · Comparing media
- Writing a simple advertisement and scriptUnit 3.6 · Comparing media
- Before writing: brief, copy, layout and scriptUnit 3.6 · Comparing media
- Worked draft 1: a complete print advertisementUnit 3.6 · Comparing media
- Worked draft 2: a radio script and jingleUnit 3.6 · Comparing media
- Worked draft 3: video script and storyboardUnit 3.6 · Comparing media
- Worked draft 4: a digital ad and its response pageUnit 3.6 · Comparing media
- Electronic and digital media: a complete comparisonUnit 3.6 · Comparing media
- What APR papers actually ask you to calculateMedia measures · calculations used inside exam answers
- Reach example 1: unique people to percentageMedia measures · calculations used inside exam answers
- Average frequency example 1Media measures · calculations used inside exam answers
- Average frequency example 3Media measures · calculations used inside exam answers
- GRP and impressions example 2Media measures · calculations used inside exam answers
- PR: relationships with multiple publicsUnit 4 · Public relations
- PR, publicity, advertising and propagandaUnit 4 · Public relations
- Types of PR and their audiencesUnit 4 · Public relations
- PR process: research → planning → implementation → evaluationUnit 4 · Public relations
- Tools of media relationsUnit 4 · Public relations
- How to write a press releaseUnit 4 · Public relations
- Planning social and commercial PR campaignsUnit 4 · Public relations
- Issues management and crisis communicationUnit 4 · Public relations
- Emerging trends in PR and their limitationsUnit 4 · Public relations
- Advantages and limitations of public relationsUnit 4 · Public relations
- PR agency and publicityUnit 4 · Public relations
- Media selection and budgeting for PRUnit 4 · Public relations
- PR toolkit: the complete course listUnit 4 · Public relations
- Share a Coke: identity, belonging and participationUnit 5 · Real campaigns and case answers
- Dove Real Beauty: positioning and social meaningUnit 5 · Real campaigns and case answers
- Ariel #ShareTheLoad: product category and social issueUnit 5 · Real campaigns and case answers
- Amul topical advertising: continuity with variationUnit 5 · Real campaigns and case answers
- MAGGI 2015: crisis information and return to marketUnit 5 · Real campaigns and case answers
- Pulse Polio: a public-interest communication exampleUnit 5 · Real campaigns and case answers
- Nike’s 2012 Find Your Greatness campaignUnit 5 · Real campaigns and case answers
- Lijjat Papad: quality, identity and marketingUnit 5 · Real campaigns and case answers
- MAGGI: convenience, relationships and brand strategyUnit 5 · Real campaigns and case answers
- Royal Enfield: rider communities and relationship buildingUnit 5 · Real campaigns and case answers
- Amul during COVID-19: communication supported by operationsUnit 5 · Real campaigns and case answers
- ITC: business portfolio and brand strategyUnit 5 · Real campaigns and case answers
- Airtel: Open Network and transparencyUnit 5 · Real campaigns and case answers
- Jio’s 2016 market entryUnit 5 · Real campaigns and case answers
- Tata Nano: affordability, positioning and public attentionUnit 5 · Real campaigns and case answers
TEE · Read Chapter
- TEE · full course
- Unit 1 · Communication
- Essential vocabulary
- Unit 2 · Basic concepts of advertising
- Unit 2.6 · Advertising theories
- Unit 2 · Advertising models
- Unit 3.1–3.2 · Brands and brand management
- Unit 3.3–3.4 · Strategic planning
- Unit 3.5 · Media planning
- Unit 3.6 · Comparing media
- Media measures · calculations used inside exam answers
- Unit 4 · Public relations
- Unit 5 · Real campaigns and case answers
TEE · Revision
- Unit 1 · communicationLast-day TEE revision
- Unit 2 · advertisingLast-day TEE revision
- Unit 3 · strategy and mediaLast-day TEE revision
- Unit 4 · public relationsLast-day TEE revision
- Unit 5 · writing a 20-mark case answerLast-day TEE revision