Advertising and Public Relations · TEE · papers-chapter

2026-02-12 · Re-examination

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

  1. Q1A · Explain the ‘Aspects of Communication.’
  2. Q1B · Classify the Advertising based on ‘Media used for Advertising’ and explain the same
  3. Q1C · Explain the ‘Functions of Media Planning.’
  4. Q1D · Illustrate the ‘Need of Public Relations.’
  5. Q2A · Illustrate the ‘Types of Online Communication.’
  6. Q2B · Identify the ‘Types of Marketing Tools’ available in marketing mix
  7. Q3A · Analyse the ‘Challenges in Brand Management.’
  8. Q3B · Explain the ‘Advantages and Disadvantages of Public Relations.’
  9. Q4A · Explain the ‘Brand Diversity’ by explaining the types of brands
  10. Q4B · Analyse the ‘DAGMAR’ and ‘DRIP’ Models of advertising by giving appropriate examples
  11. Q5A · Analyse the following theories of advertising with appropriate examples: (i) Hidden Message (ii) Shifting Loyalties
  12. Q5B · Identify the ‘Tools of Public Relations.’
  13. Q6A · Summarize any five ‘Emerging Trends in PR.’
  14. Q6B · Summarize the ‘Five Steps of Strategic Planning.’
  15. Q7 · Critically discuss the ‘Case Study of Maggi’s Marketing Strategy’ by explaining the following: (i) Completely discuss the case study (ii) Interpret the important principles of marketing campaign, which helped to increase the sales and reputation of the brand, with your critical comments on the case study