Advertising and Public Relations · TEE · papers

Q1A · Explain the ‘Aspects of Communication.’

2026-02-12 · Re-examination

Actual TEE paper · 100 marks · Q1 compulsory + any four complete Q2–Q7

Q1 is printed as 20 marks in total without separate part marks. The 5 marks shown for each of its four compulsory parts are an equal preparation allocation, not separately printed marks.
The original paper does not print an individual mark for this part. The displayed 5 preparation marks are an inferred study allocation, not a printed mark.

2026-02-12 · Q1A · Previous-paper question. Explain the ‘Aspects of Communication.’ [5 preparation marks]

Answer

Communication can be studied from technical, psychological, social, cultural and political perspectives. A technical view examines channels and transmission; a psychological view examines perception and attention; social and cultural views examine shared meaning and relationships; a political view examines power and influence. In communication studies, a film, song or image can be read as a “text”, meaning an interpretable message rather than only printed words.

Definition. Communication is the process through which a sender encodes a message, sends it through a channel and receives an interpreted response from an audience.

In simple words. Brand kuch kehna chahta hai; audience uska meaning samajhti hai. Beech ka medium aur noise result badal sakte hain.

Swipe across the diagram to read its labels ↔
Communication: meaning must reach the audience
Diagram: Communication: meaning must reach the audience. Labels: Communication: meaning must reach the audience | Communication: meaning must reach the audience | 1. Sender and encoding | Choose words, images and sound for the | intended meaning. | 2. Message and channel | Send the message through a suitable medium. | 3. Receiver and decoding | The audience interprets it using context and | experience. | 4. Feedback | Responses show what was understood; noise | can interrupt any link.
Message, audience, medium and response — follow the labels in order.

Understand it step by step

  1. Sender: the organisation communicates a purpose, such as introducing a refill bottle. Encoding converts that purpose into words, pictures and sound.
  2. Message and medium: the message is the meaning; the medium carries it. “Refill to reduce packaging” is a message; a newspaper or video platform is a medium.
  3. Receiver and decoding: the audience interprets the signs using language, experience and context. A technical word can be understood differently by different groups.
  4. Noise and feedback: clutter, poor sound, confusing wording or distrust can interrupt meaning. Questions, recall research and responses help the sender assess what was understood.

See it in use